New York, NY (PRWEB) May 25, 2011
Wellness Layers announced today the launch of five new Wellness Layers Platform Editions to drive specific and targeted customer and patient engagement solutions for mid to large-sized health and wellness brands and organizations. The Wellness Layers Platform has been especially honed for the needs of health and wellness companies over the last decade. The further specificity for each Edition caters to clients’ needs as well as consumer and patient expectations within specific health and wellness markets.
The five new Editions will benefit the following markets:
- Nutrition & Diet
- Social Ecommerce
Each Edition has a strategic architectural approach and a fine-tuned set of modules to provide a distinctive experience for each market. Four of the five new Editions will be launched this summer, including the Fitness, Healthcare, Social Ecommerce, and Nutrition & Diet Editions.
“The logic deeply embedded within the Wellness Layers Platform is that specificity is absolutely necessary to maintain relevance and value for users,” remarks Amir Kishon, Ph.D. and CEO of Wellness Layers. “These new Editions help us take this further and offer deeper particular solutions for each one of our core markets and are part of an evolutionary process for adding meaningful value to online health and wellness patient solutions as we see in other markets beyond healthcare.”
Each Edition is built upon the Wellness Layers Foundation Platform which offers the innovative triad of the Wellness Layers Me-We-Info approach:
- Online personal plans, applications and e-coaching (“Me” Layer)
- Brand-centric community (“We” Layer)
- Dynamic personalized content (“Info” Layer)
Each Edition then adds specific applications to extend the three Me-We-Info layers towards the particular needs within each market.
The Wellness Layers Platform Healthcare Edition
The Healthcare Edition is designed especially for hospitals and other providers of care. Today many provider websites are mostly “brochure” style, information laden sites. This Edition introduces a new patient-centric architecture that is personalized based on the patient interests and needs. The Edition focuses on empowering patients to achieve their health goals, gain access to online transactions (e.g., scheduling, prescription refills, PHR, personal wellness management), connect with their care team and other patients, as well as easily locate information that is pertinent to their care. The Edition also deploys “mini-site” architecture, enabling each care area or department to nurture their specific facility or department mini-site including their own “Me-We-Info” layers. These capabilities can be complimented with mobile connectivity allowing ubiquitous access.The Healthcare Edition can connect with PHRs, EMRs, HIEs, etc., meeting meaningful use requirements as well as being compliant with HIPAA and other provider guidelines.
The Wellness Layers Platform Nutrition & Diet Edition
The Nutrition & Diet Edition serves nutrition, diet, and wellness companies to provide their customers with 24/7 nutrition and dieting support. The Edition offers a state-of-the-art diet and wellness support environment which includes personal nutrition and fitness management, a social wellness community and personalized information. This new Edition integrates feeds-based architecture which combines the personal activity and achievement feeds with the community feed, creating an ongoing personal narrative and dialogue all about eating right, weight management and wellness. Preset diet programs, coaching, ecommerce integration are all available. The Platform is ideal for companies and brands looking to increase acquisition, retention and support of their clients.
The Wellness Layers Platform Fitness Edition
The Fitness Edition is specifically honed for health clubs and fitness centers to offer high social engagement and greater personal fitness goals management for their members. The new architecture is designed to keep members on track with their fitness goals by integrating interconnected applications like personalized fitness and nutrition planners, dynamic plan suggestions from trainers, game dynamics, and actionable club specific information all in one place. This Edition also offers clubs and fitness centers a complete social engagement solution using a social network that has been specifically designed for clubs to achieve stronger retention, acquisition and conversion among existing and prospective members as well as grow personal training and other club services.
The Wellness Layers Platform Social Ecommerce Edition
The Social Ecommerce Edition adds social to online and mobile health and wellness product shopping. Consumers can engage with other shoppers to rate, save, share and comment on products as well as share stories and experiences while using the brand’s products and services. The primary goal of this Edition is to leverage the social layer to create an ongoing cycle of organic sales growth and increased customer satisfaction. Healthy living applications such as personal health and wellness planners with goal setting and tracking can be integrated with this Edition to create further client retention and guidance. This Edition is designed to help health and wellness product companies achieve a higher level of engagement and revenue growth.
The Wellness Layers Platform Pharma Edition
The Pharma Edition is the first pharma and medical device platform that enables pharma to securely tap into the full power of health 2.0 without the existing regulatory challenges. The Platform offers personal health management apps and social engagement for patients yet fully satisfies adverse event reporting concerns or any other regulatory and privacy issues using a patent-pending architecture. The Edition features personal condition, medication, device, and prescription management applications alongside with a private-label patient community that can be customized around the brand experience. The solution is designed to enhance patient acquisition, retention, conversion, adherence and support.
For additional information, visit http://www.wellness-layers.com/solutions/platform-editions.