iShade.com Launches

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iShade.com, the free online professional network for accountants, launches today. The new site is the first online community of its kind specifically for the accounting profession. It provides a platform for interaction, collaboration, networking, sharing and research. iShade also connects members to training, resources, online and live CPE, and others in the profession.

iShade.com is at the forefront of the next wave in social media – niche based online networks. As opposed to broad based social networks which cater to a broad population base, niched networks like iShade are inherently more specialized.

iShade.com, the free online professional network for accountants, launches today. The new site is the first online community of its kind specifically for the accounting profession. It provides a platform for interaction, collaboration, networking, sharing and research. iShade also connects members to training, resources, online and live CPE, and others in the profession.

“iShade.com is at the forefront of the next wave in social media – niche based online networks. As opposed to broad based social networks which cater to a broad population base, niched networks like iShade are inherently more specialized and relevant to the populations they serve. Users can do things and have access to functionality not easily replicated in the bigger more well known online networks. We are proud that the accounting profession is at the forefront of this emerging technology with the launch of iShade.com,” said CEO Jeffrey S. Pawlow.

iShade’s features are numerous and include:

Online Networking: iShade allows a user to build a professional network of peers in an appropriate business-oriented medium. The site allows an accountant to create and manage their online identity as a professional CPA

Faculty: Access to thought leaders to the accounting profession is available on iShade.com. Having an established pedigree, these practitioners and consultants are passionate about sharing their knowledge and expertise with others.

Tools & Resources: A collection of valuable, ready to use tools are available to users of iShade.com. All resources and tools are added by thought leaders and practitioners in the profession. These include checklists, customized excel spreadsheets, financial calculators and business development tool kits.
Firm Intranet: Within the iShade website a private and secure intranet is available to firms that register its employees as users of the site. This communication and collaboration tool allows member firms to keep their employees informed and connected regardless of location. This free feature alone has the potential to save a firm thousands of dollars in the creation and maintenance of an intranet of their own.

Blog Aggregation & Search: Blogs relevant to the accounting profession are aggregated in one place on iShade.com. This allows users to read and follow their favorite blogs with fewer mouse clicks. Also, because of the robust iShade search engine, posts related to a particular subject, regardless of when they were written or by which thought leader to the profession, are easily found and compiled in one place.

Marketplace: Vendors to the profession have created free profiles and uploaded banner ads to iShade.com. Since their target market is on iShade, vendors are able to reach current customers and build relationships with potential clients. Vendors are also involved in creating user groups to demonstrate their expertise and facilitate discussion on best practices and customer service related issues. Additionally, iShade members are able to contribute reviews and read those of their colleagues on a specific vendor.

“We’ve built iShade from the ground up with the intention of saving accountants time, energy and money. It’s really one-stop shopping, with a single login, for a narrow constituency”, Pawlow said.

During beta, the site attracted 1500 members, 500 firms and 200 Marketplace profiles. Users spend approximately 10 minutes on the site and visit an average of 9.3 pages during each visit.

“iShade is for all those involved in accounting, whether in industry, public accounting, and from students to managing partners. There is something on iShade for all those involved in the profession”, added Pawlow.

Two webinars are scheduled for Monday, June 6, 2011 to illustrate the features and benefits of iShade.com. To participate click on one of the links below.

Mon, Jun 6, 2011 10:00 AM - 10:30 AM CDT

Mon, Jun 6, 2011 2:00 PM - 2:30 PM CDT

About iShade:
iShade.com is an online community exclusively for those in the accounting profession or studying for their certification. It provides a platform for interaction, collaboration, networking, sharing and research. iShade connects members to training, resources, online and live CPE, and each other.

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Michael Slawin
iShade.com
(314) 447-2344/ (314) 503-5153
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