Leading Email Marketing Services Firm for Financial Institutions Deploys expressor 3.2

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ClickRSVP chooses expressor Standard Edition and deploys their first data integration application in less than a week

expressor software

www.expressor-software.com www.expressorStudio.com

We evaluated four different ETL products and expressor software was selected because of its functional capabilities, simplicity, and total cost and superior return on investment.

Kevin C. De Gray
VP of IT, ClickRSVP

expressor software, a leading provider of free and affordable data integration software, announced today that ClickRSVP, a leading provider of email-marketing and web marketing services for financial institutions in the U.S, has deployed their first data validation and data loading application using expressor 3.2 Standard Edition. The newly developed application populates and updates their production database with input files from various ClickRSVP customers.

The initial application took less than a week to develop and deploy and ClickRSVP sees many new opportunities to use expressor to create new value-added services for their clients.

“Our original system had a manual mapping system that made it very cumbersome to import customer data. Development was very slow, and maintenance was a nightmare and we needed a better way to do it,” said Kevin C. De Gray, VP of IT at ClickRSVP. “We evaluated four different ETL products and expressor software was selected because of its functional capabilities, simplicity, and total cost and superior return on investment.” 

“Email marketing vendors like ClickRSVP and other data services companies are a perfect fit for our easy to use and affordable data integration platform,” said Bob Potter, CEO and co-founder of expressor software. “Not only does expressor drastically reduce development time and increase data processing performance, our Semantic Type framework makes it easy to define and reuse complex data validation rules without any coding.”

Visit the expressor software website for a detailed ClickRSVP case study, or to learn more about expressor’s data-centric business productivity solutions.

About expressor 

expressor software knows data integration -- and we know today’s most capable data integration tools are too complex and too expensive. Our vision is to provide enterprise-class data integration software that is cost-effective, fast and easy to use.

expressor’s game-changing usability enables you to use less technical, lower-cost development resources. Our unique, active metadata foundation simplifies data mapping and transformation to reduce your time-to-value. And our dramatically lower cost makes it easy to justify replacing your brittle and expensive hand-coded implementations or underperforming in-house ETL tools. Version 3 of expressor is a comprehensive design, development and deployment platform tailored to support the full range of data integration applications, from tactical data migrations to data warehouses and predictive analytics.

To learn more about what makes expressor the leader in free and affordable, enterprise-class data integration, visit http://www.expressor-software.com or download the free expressor Studio at http://www.expressorStudio.com.

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