"Our research indicates that fraud control is a highly sought after value added service merchants are requesting today,” said Brad Wiskirchen, Kount CEO
Boise, ID (PRWEB) May 25, 2011
Kount Inc., a leading operational provider of fraud prevention technology, today announced the introduction of Kount SMB™, an enterprise fraud solution developed to meet the needs of small to medium sized businesses. Targeting organizations with annual revenue under $10 Million, Kount SMB will be available through a network of channel partners, including: payment processors, gateways, Internet payment service providers, hosting platforms and commerce engines.
Kount is uniquely positioned to service the SMB market because it owns the platform’s core technology, intellectual property and patents, delivering an elegantly simple solution that is easy to use and is delivered as an integrated package to merchants.
More than 90 percent of businesses in the United States fall into the small and medium business (SMB) market category yet they continue to be the most underserved segment when it comes to affordable, technology-based solutions. Small and medium sized merchants that complete transactions electronically or in card-not-present (CNP) environments typically lack the expertise and bandwidth to fight fraud on a daily basis. The impact of fraud on the SMB market is especially devastating due to loss of merchandise, ancillary costs of shipping, escalation of customer service needs, impact on brand management, and chargeback penalties.
"Our research indicates that fraud control is a highly sought after value added service merchants are requesting today. This is primarily because smaller merchants are increasingly falling victim to sophisticated fraudsters that had previously targeted the largest companies and are now moving to smaller, less-protected merchants," said Brad Wiskirchen, Kount CEO. "To date, the small to medium market has been underserved by the fraud control industry and merchants do not have the resources to effectively reduce fraud themselves. Kount SMB was developed to service the small to medium market and we expect it will have a dramatic impact for both processors and merchants to reduce fraud and the associated losses."
Built atop of Kount’s enterprise-class fraud platform, Kount SMB will deliver a comprehensive set of services that are tailored to meet the needs of small and medium sized merchants. Kount SMB taps core elements of Kount’s operational platform, including multi-layered device fingerprinting, Proxy Piercer ® geolocation tools, statistical scoring, rules based fraud detection, cross-merchant linking, and Persona™ behavioral modeling.
Kount SMB delivers real value to processors and other service providers as well as merchants. The benefits of Kount SMB to merchants will be in the delivery of the turn key, cost effective enterprise fraud solution that is easy to use. Kount SMB allows businesses to take advantage of the Internet and ecommerce and expand into new markets, without the need for a staff of fraud experts.
For channel partners reselling Kount SMB, the scalable offering will greatly enhance their overall service offering, create a steady stream of additional revenue and cross selling opportunities, provide competitive differentiation, while satisfying a company’s fraud and compliance needs for all or part of their customer portfolio.
Kount SMB will be available June 14 and showcased in Kount’s booth at this year’s Internet Retailer Show, June 14-17, 2011 at the San Diego Convention Center in San Diego, California, booth #1209. To find out more about Kount SMB stop by their booth. For more information on Kount, visit http://www.kount.com.
Kount delivers an all-in-one fraud and risk management platform for companies working in card-not-present environments looking to simplify their fraud/risk operations while dramatically improving bottom line results. Kount provides a single, turnkey fraud solution that is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s best-known brands. Kount’s solution is feature rich and technology proven. Regardless of the industry, Kount responds with accurate information in milliseconds, thereby enhancing the overall consumer experience. For more information about Kount, please visit http://www.kount.com.