(PRWEB) May 27, 2011
The 2011 show appealed to audiences of all ages with a mixture of contemporary music and traditional trot, the oldest form of K-pop. This year's participating artists included K-pop groups U-Kiss, 4Minute, Sistar and Secret, plus singers and performers like Jay Park, K. Will, Jeong Soo-Ra, Baek Ji-Young, G. Na, DJ Doc and the 1st Generation Jazz Band. YesStyle distributed 3,000 glow sticks and 1,200 postcard shopping coupons to concert attendees while YesStyle's sister company YesAsia.com gave away K-pop CDs. A spectacular fireworks show concluded the evening's festivities.
Organized by The Korea Times, the leading news organization in the Korean-American community, the Korean Music Festival began in 2003 as a centennial anniversary celebration of the Korean immigration to the United States. The show has since grown to become one of the biggest annual events in Southern California and has featured top-tier K-pop artists such as Girls' Generation (SNSD), BoA and Rain.
"As Asian music, fashion, and culture continue to gain popularity and success in the U.S., YesStyle is the perfect sponsor to reflect the multicultural diversity of the 2011 Korean Music Festival," stated Jeff Chang, executive producer of the Korean Music Festival. "With support from sponsors such as YesStyle, we have grown into one of the largest annual Asian concerts in North America."
Joshua Lau, YesStyle CEO and founder, was equally appreciative of the show's significance. "The influence of Korean culture is an important factor in YesStyle's continued success and we are proud to be part of such an important event in the Korean-American community," he expressed. "We hope to continue nurturing and contributing to the success of Asian talents through partnerships like these."
YesStyle continues to pursue its mission of recognizing and promoting Asian lifestyle, culture and talent, primarily through fashion and by supporting and partnering with a growing list of up-and-coming Asian artists. These include filmmaking group Wong Fu Productions, singer-songwriter Clara C and YouTube singer and musician David Choi.
About the Korean Music Festival
The Korean Music Festival is an annual musical event headlined by some of the biggest artists and performers from South Korea. Originally established in 2003 to celebrate the centennial anniversary of Korean immigration to the United States, the Korean Music Festival is now one of the biggest music festivals held in Southern California. The yearly event is organized by The Korea Times, the largest Korean language newspaper in the United States.
YesStyle is the world's largest online Asian fashion retailer, offering a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, YesStyle.com allows customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. To serve growing customer bases around the world, YesStyle launched http://www.yesstyle.com.au and http://www.yesstyle.com.hk in 2010, and http://www.yesstyle.co.uk in 2011. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platforms for designers and fashion brands to connect with international customers.