The Today show appearance offered phenomenal visibility for Cool Wazoo as a solution for some of parents’ biggest headaches
Walnut Creek, CA (PRWEB) May 25, 2011
Cool Wazoo, the revolutionary baby changing pad that offers five distinct uses, appeared on NBC’s Today show May 12 in a segment called “Wow That’s Smart: Inventive Ways to Make Your Life Easier.”
CNBC.com writer Cindy Perman demonstrated five innovative products created by “ordinary people” for Today hosts Kathie Lee Gifford and Hoda Kotb. The segment also included advice for aspiring entrepreneurs who want to bring their inventions to market.
“I’m thrilled that Cool Wazoo was chosen for a piece about making life easier because that’s been my intention from the beginning—to make parents’ day-to-day lives simpler,” says inventor Ginelle Mills. “The Today show appearance offered phenomenal visibility for Cool Wazoo as a solution for some of parents’ biggest headaches.”
Cool Wazoo, the first product from Cheerful Child Inc., was developed by Mills after her toddler was nearly burned on a park swing that had overheated in the sun. Created initially as a swing seat insert using high-tech materials that funnel heat away from baby, Cool Wazoo’s uses were expanded to include a baby changing pad, restaurant high chair cover, shopping cart cover, and car seat cover. Though the surface is large, it folds up compactly to fit into any diaper bag or purse.
In addition to being a portable multi-purpose pad, Cool Wazoo is a uniquely stylish addition to the baby product market, with prints and colors designed to brighten mom’s day and help her retain her “cool mama” status.
Cool Wazoo can be purchased at http://www.thecoolwazoo.com.
Ginelle Mills, President
1839 Ygnacio Valley Road #112
Walnut Creek, CA 94958
About Cheerful Child
Ginelle Mills is the mom-preneur behind Cheerful Child, a company she launched in 2008 with a mission of bringing only highly functional, “Where has this been all my life?” products to market. Ginelle’s vast business experience, combined with her real-life role as mother to three young daughters, resulted in Cheerful Child’s first product launch, Cool Wazoo, which she invented and perfected over a two-year period. Cheerful Child is based in Walnut Creek, California. For more information about Cool Wazoo, visit http://www.cheerfulchild.com.