Weather Trends International Elects Steven C. Rockefeller Jr. to Advisory Board of Directors

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Weather Trends International, Inc. (WTI) today announced that Steven C. Rockefeller Jr., Chairman and CEO of Rose Rock Partners, has been elected to the company’s Advisory Board of Directors.

Steven C. Rockefeller Jr. has been elected to Weather Trends International's Advisory Board of Directors

The company is taking weather forecasting to a whole new level with so many applications for businesses, consumers and humanitarian organizations all over the world.

Weather Trends International, Inc. (WTI) today announced that Steven C. Rockefeller Jr., Chairman and CEO of Rose Rock Partners, has been elected to the company’s Advisory Board of Directors.

“Steven’s humanitarian efforts in pursuit of poverty alleviation is just one of many areas where WTI’s year-ahead global forecasting technology can be applied. Our technology can help save lives by giving governments and humanitarian organizations all over the world the ability to better prepare well in advance for weather-related issues like malaria, drought-induced famines and crop losses,” said Bill Kirk, chief executive officer of Weather Trends International. “His strategic insights and relationships with organizations such as the United Nations and world governments will be a huge asset in assisting WTI to expand globally.”

“I am pleased to have the opportunity to join Bill’s passionate team at Weather Trends International. The company is taking weather forecasting to a whole new level with so many applications for businesses, consumers and humanitarian organizations all over the world,” said Steven C. Rockefeller Jr. “I have no doubt this technology will be invaluable in making the world a better place and I’m excited to be a part of it.”

Rockefeller is the grandson of former U.S. Vice President Nelson A. Rockefeller. He is also the owner of Re-echo Holdings. Previously he was a managing director at Deutsche Bank Private Wealth Management. Rockefeller has a bachelor’s degree from Fairfield University and a Masters of Public and Private Management from Yale University.

About Weather Trends International

Weather Trends International (WTI) is the global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, financial analysts and consumers worldwide. The company’s business-to-business clients include some of the world’s most respected and successful companies such as Wal-Mart, Kohl’s, Target, AutoZone, Anheuser-Busch, Johnson & Johnson, Clorox, Energizer, 3M, JP Morgan and Hershey’s. Its business-centric weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help "manage the weather risk.” Utilizing technology first developed in the early 1990s, WTI’s unique, statistical, math-based forecasting methodology projects temperature, precipitation and snowfall trends up to a year ahead for 6.4 million locations in all 195 countries with industry-leading 80%+ accuracy (as verified in an independent audit by Forecast Watch). The company has received 12 business and technology awards and in 2009 was listed #5 on Forbes’ list of America’s Most Promising Companies. WTI is headquartered in Bethlehem, PA with offices in Bentonville, AR. For more information, visit http://www.wxtrends.com or http://www.wt360.com.

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Tracy Bagatelle Black
RLM Public Relations
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