Xora Adds New VPs of Sales and Marketing to Capitalize on Growing Demand for Wireless Mobile Enterprise Applications

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Bobbi Frioli is VP of Sales and Patricia Harper is VP of Marketing

As a global leader in wireless mobile and in-vehicle applications for enterprises, Xora is in the best position in our history to capitalize on this growing demand.

Xora, Inc., a global leader in mobile enterprise applications that turn any wireless mobile device into a productivity tool, today announced two additions to its leadership team: Bobbi Frioli joins the company as Vice President of Sales and Patricia Harper as Vice President of Marketing. The two executives bring extensive experience driving and managing growth for enterprise technology products across a broad range of customers and industries. They report to CEO Anne Bonaparte.

“With overall sales of smartphones skyrocketing1 – now accounting for more than half of all wireless handheld device purchases by businesses2 – demand for applications that take advantage of smartphones’ advanced features to improve productivity and streamline work processes for mobile employees is higher than ever,” said Bonaparte. “As a global leader in wireless mobile and in-vehicle applications for enterprises, Xora is in the best position in our history to capitalize on this growing demand."

“With extensive multichannel development and leadership experience, Bobbi is coming on board to work with our market-leading carrier partners to bring the benefits of Xora to an even broader customer base,” added Bonaparte. “As an experienced traditional, new media and social marketer, Patty will leverage the excitement in this market to engage customers and partners, and deliver our core message that Xora saves our customers money every day.”

Prior to joining Xora, Frioli spent 15 years working with a wide range of enterprise software companies, most recently as Vice of Global Sales & Strategy for Crowdcast, a leading crowdsourcing team intelligence platform. She previously served as Vice President of Worldwide Sales at Tablus (acquired by RSA), a leading provider of enterprise compliance solutions, and Vice President of Worldwide Sales and Alliances at MailFrontier, an email security company acquired by Sonicwall.

Harper brings to Xora more than 20 years of marketing and product management experience, having led the launch of dozens of enterprise and consumer products. Most recently, Harper was an independent consultant with market-leading companies including Autodesk and Intuit. Previously, she was Director of Products & Services Marketing for Neoforma, a leading provider of supply chain management services to the health care industry and Director of Small Business Sales and Marketing at Buzzsaw, an Autodesk collaboration and data management software-as-a-service (Saas), and Senior Product Manager for Collaboration Products at Autodesk.

1 According to IDC’s latest Worldwide Quarterly Mobile Phone Tracker, sales of smartphones reached 99.6 million units in the first quarter of 2011, up from 55.4 million units in the comparable quarter of 2010.
2 According to TNS BusinessWave, smartphones now represent more than half of all handheld wireless devices used by corporate liable wireless users, up 22% from a year ago.

About Xora
A global leader in mobile enterprise applications, only Xora lets organizations turn any mobile device into a productivity tool for their employees in the field that is powerful yet simple to use, can be up and running in minutes and is easy to buy. With Xora, more than 16,000 organizations across three continents save money every day.

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Susan Thomas
Xora, Inc.
(650) 868-9292
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