Elite SEM Named Digital Search Agency of Record By Clarks Companies, North America

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Clarks and Bostonian Shoe Brands Leverage Search Engine Marketing to Connect With E-Shoppers

We wanted an agency partner with a strong understanding of the Internet and consumer behaviors; as well as, the capacity to be, an extension of our team.

Clarks Companies, N.A. – the leading manufacturer of stylish, long-lasting and comfortable footwear – has named Elite SEM as Agency of Record for Digital Search Marketing. With more than 250 retail stores in the United States and Puerto Rico, the Clarks and Bostonian shoe brands searched for a digital agency to aid their move into e-commerce.

The footwear brands plan to leverage paid search, display ads and remarketing as part of its overall e-commerce and marketing mix to connect with shoppers, many of whom explore the digital space for styles, value and information about shoes – from women’s casual sandals, boots and shoes to men’s oxfords and dress shoes.

Rick Almeida, Director of E-Commerce for Clarks Companies, North America, emphasizes that Elite SEM’s core competency as game-changing SEM masters and unconventional use of digital channels helped the agency move to the top of Clarks’ agency search.

“When it came time to choose an Agency of Record, we didn’t want to pigeon-hole ourselves into the traditional client-agency relationship. We wanted an agency partner with a strong understanding of the Internet and consumer behaviors; as well as, the capacity to be, an extension of our team. We believe Elite SEM’s expertise, combined with their innovative ideas, will help raise our brand’s visibility among online shoppers.”

“We’re thrilled to be chosen as the Agency of Record for Clarks Companies, North America,” says Ben Kirshner, CEO of Elite SEM. “We feel confident that our digital marketing relationship will parallel the brand’s promise of style and innovation.”

About Elite SEM
Elite SEM is one of New York’s fastest growing digital marketing agencies specializing in building top-performing Search Engine Marketing campaigns for multinational corporations and Fortune 1000 brands including ideeli, Lauren Merkin, Tommy Bahama, Havaianas, Terminix, Michael C. Fina, Hugo Boss and Clarks Companies, N.A.. Featured in the Inc. 5000 List of Fastest Growing Private Companies in 2010, Elite SEM understands firsthand the complexities of the Internet community, the evolving landscape of the marketing and advertising space, and most importantly, how to grow brands with the media in a way that’s smart, innovative and rewarding.

About Clarks Companies, North America
Since 1825 Clarks has been a pioneer in comfort footwear and since then has repeatedly revolutionized the footwear industry with its ongoing product innovations. That long-standing heritage of innovation and quality still guides Clarks and The Clarks Companies, N.A. (CCNA).

Clarks, Indigo, Privo and Bostonian are divisions of The Clarks Companies, North America (CCNA). Based in Newton Upper Falls, Massachusetts, CCNA is a wholly owned subsidiary of C&J Clark, Limited of Somerset, England.

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Ragini Bhalla
Elite SEM
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