'Everything Butt Art' Announces Launch at TechCrunch Disrupt Startup Battlefield

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Madbrook Publishing announced the upcoming launch of the “Everything Butt Art” iPad application and everythingbuttart.com website at the Startup Battlefield, part of the exclusive TechCrunch Disrupt conference being held this week in New York City. The Everything Butt Art interactive iPad application teaches step-by-step drawing with an innovative twist (every drawing starts with a butt!). Madbrook Publishing was one of 25 new companies chosen from more than 500 applications to launch at the Startup Battlefield and will be competing for $50,000.

We want to encourage a world of creative thinkers by giving parents and teachers a fun and engaging way to get children interested in art.

Madbrook Publishing announced the upcoming launch of the “Everything Butt Art” iPad application and everythingbuttart.com website at the Startup Battlefield, part of the exclusive TechCrunch Disrupt conference being held this week in New York City. The Everything Butt Art interactive iPad application teaches step-by-step drawing with an innovative twist (every drawing starts with a butt!). Madbrook Publishing was one of 25 new companies chosen from more than 500 applications to launch at the Startup Battlefield and will be competing for $50,000.

On Tuesday, Madbrook Publishing previewed the Everything Butt Art application, showing more than 1,000 conference attendees how this highly creative and educational model is designed to make the art of drawing second nature while encouraging young artists with a fun and effective technique.

“Art plays an incredibly important role in a child's development,” says Madbrook Publishing co-founder and CEO Brian Snyder. “Drawing helps with cognitive and fine motor skill development as well as creative and emotional expression. We want to encourage a world of creative thinkers by giving parents and teachers a fun and engaging way to get children interested in art.”

The physical predecessor to the digital iPad application, “Everything Butt Art at the ZOO” was released as an activity book that hit bookshelves on May 1, 2011, and is available at Barnes & Noble and other bookstores nationwide. The iPad app will launch this summer.

About the app:
The “Everything Butt Art” app invites children to read the story, “Everything Butt Art at the ZOO,” or have it read to them, voiced by a young girl; draw the story characters by following step-by-step instructions (starting from…a butt); create their own Butt Art through freestyle draw; and play Butt Hunt (find all of the butt shapes hidden within a picture).

The app offers drawing tools, such as paintbrushes and pencils, along with a selection of colors and stamps. Artists may create colorful backgrounds for their Butt Art characters and the finished masterpieces can be saved and shared. The app also awards badges for accomplishing drawing-related activities. For example, the Zookeeper Badge will be awarded for drawing each character from the story at least once.

Further, by registering for a free account, users can synch their drawings between the iPad and a personal online gallery at everythingbuttart.com. The gallery can be private, viewed by invitation, or shared publicly. Hand drawn illustrations can also be uploaded to a gallery. Custom settings will enable completed drawings to be automatically emailed at set intervals. So, if Mom or Dad is having a tough day at work, it can be brightened by the arrival of a new work of art. Anyone, whether registered or not, can view and interact with the drawings shared in the everythingbuttart.com public gallery.

Madbrook Publishing is also building a mobile application that will allow parents to take a picture of their child’s art (any art), tag it with a profile, and add it to their feed and gallery. By combining print and digital in this way, they will be able to create a lifelong repository of a child's art.

About Madbrook Publishing
Founded in 2010 by CEO Brian Snyder, CTO David Markle, and Creative Director Alexis Moniello, Madbrook Publishing produces innovative brands that are designed to educate and entertain audiences young and old. Madbrook Publishing makes it easy to encourage, capture, share, and retain creativity through its unique brand, Everything Butt Art (EBA). EBA is accessible to all through a seamless combination of print, web, and apps.

About TechCrunch Disrupt
TechCrunch Disrupt NYC 2011(http://disrupt.techcrunch.com) is TechCrunch’s second annual conference in New York City attracting over 1,500 leading technology innovators and investors and over 150 new startups. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate the most timely disruptions in media, advertising and technology. Afternoons host the Startup Battlefield where 25 new companies will launch for the first time on stage, selected to present from more than 500 applications received from around the world. Another 100 early-stage startups will exhibit in Startup Alley. TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference. The conference is May 23-25, 2011, at Pier 94 located at 711 12th Avenue (at 55th Street & West Side Hwy) in Midtown New York.

TechCrunch (http://www.techcrunch.com) is a leading technology media network dedicated to obsessively profiling and reviewing new Internet products and companies. Founded by Michael Arrington in 2005, TechCrunch and its network of websites reach over 13 million unique visitors and more than 30 million page views per month. TechCrunch was acquired by AOL in 2011 and operates a global network of websites including dedicated properties in Europe and Japan, as well as specialized industry websites including MobileCrunch, CrunchGear, GreenTech, TechCrunchIT, and CrunchBase. TechCrunch's CrunchBase is the leading open database about startup companies, people, and investors. In addition to TechCrunch Disrupt, TechCrunch hosts other conferences and events, including the Crunchies Awards (http://crunchies2010.techcrunch.com) and various meet-ups worldwide, serving as community platforms for industry conversation and collaboration.

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