The World’s Greatest Treasure Descends on BookExpo America 2011

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One Million Dollar Treasure Hunt to raise funds for breast cancer research. Buy the Book, Find the Treasure, Save a Life.

The World’s Greatest Treasure Hunt™ begins immediately for all who attend BookExpo America 2011 at the Javits Center in New York, May 23-26. Author and entrepreneur Ron Shore is pleased to be in attendance to introduce publishers and the public to the ultimate treasure hunt for a real million dollar prize – a solid gold eagle worth well in excess of $1,000,000.00 with 100% of net proceeds going to breast cancer research. “The Golden Eagle will be on display at BookExpo and is handcrafted by Canadian artist, Kevin Peters – it is 18 lbs of solid gold with 58 carats of diamonds. The eagle stands guard over the 400 year old emerald called the Atocha Star which was part of the treasure retrieved from the Spanish Treasure Galleon “The Atocha” that sank during a hurricane in September 1622,” said Shore.

There are people in the world who talk about wanting to make a difference in the lives of people, and then there are people who go ahead and do it. Ron Shore is one who has found a way to help change lives for the better. Through personal loss and tragedy Ron penned The World’s Greatest Treasure Hunt™ in tribute to his sister-in-law who lost her life to breast cancer two days after giving birth to his niece. Ron combined his passion for treasure hunts with his goal of contributing significantly in a financial way to cancer research. Taking the full financial responsibility of making The World’s Greatest Treasure Hunt™ a reality, Ron’s goal is to sell more than one million copies of the book with 100% of the net proceeds going toward finding a cure for breast cancer.

“This book is for everyone – anyone who wants to win Survivor or the Amazing Race and the million dollars that goes with it. This treasure hunt is done from the comfort of home and everyone can participate and make a difference while they are doing it. The end goal is to give a million dollar prize away and raise money to help eliminate a disease that affects everyone,” said Shore. The World’s Greatest Treasure Hunt™ is for everyone from beginner treasure seekers to aficionados like Ron himself. The Golden Eagle is the ultimate treasure which will be hidden somewhere in the world and found online. There are 12 other $20,000 treasures that can be found through the clues, twists and turns of the book.

The World’s Greatest Treasure Hunt™ is the ultimate combination of clue solving, combined with a real treasure hunt for a million dollar prize, - a true “hunt for a cause”. Check out more information at

For more information contact: The World’s Greatest Treasure Hunt™
Ron Shore – Ph 1-866-766-7467 or


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