Becoming the Worlds #1 Online Niche Retailer

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Online niche retailer Bows-n-Ties.com is one step closer to becoming the world’s largest retailer for finest neck and bow ties. This San Francisco based company recently acquired Tie-a-Tie.net – a website that has taught over 50 Million men How to Tie a Tie.

Bows-n-Ties.com

Bows-n-Ties.com

Online niche retailer Bows-n-Ties.com is one step closer to becoming the world’s largest retailer for finest neck and bow ties. This San Francisco based company recently acquired Tie-a-Tie.net – a website that has taught over 50 Million men How to Tie a Tie.

Bows-n-Ties.com is an online retailer that focuses primarily on ties and a few other men’s fashion accessories. The website was started in San Francisco, California less than 3 years ago by online entrepreneur Hendrik Pohl. Since its launch Bows-n-Ties.com has become one of the largest online tie retailers in the US, and it is Pohl's mission to grow into the world's #1 site for neckties and bowties by 2012.

Pohl, a proclaimed necktie aficionado made his dream come true when he decided to start his own tie retailer after getting laid off in the fall of 2007. He smiled when we asked him about the early days, and he tells us that: "The beginning was really tough. For the first year I was running a one-man show out of my small, garage space San Francisco studio. A lot of money was wasted initially to get the business of the ground, but it paid off. After one year I started to break even and soon after my apartment looked more warehouse than living space." Bows-n-Ties.com has since moved into a larger office space, is employing a dozen people, and is serving customers all over the world.

Pohl is motivated to continue the growing revenue trend, and his eyes are set on being the world's largest tie retailer by 2012. To accomplish this ambitious goal Bows-n-Ties.com recently acquired Tie-a-Tie.net the world’s largest site teaching men to tie a tie. Founder of Bows-n-Ties.com, Hendrik Pohl, still recalls the first meeting with Tie-a-Tie.net’s founder Casper Isemer. "It is a little ironic that the guy that founded the #1 site on tying a tie is a fellow German." We were not sure if he was serious or joking when he continued saying that: "Maybe German’s are more obsessed with neckties than any other culture."

Pohl and Mr. Isemer first met in person in a Beergarten in Hamburg, Germany in 2009. "I was impressed with Casper’s dedication to create the best and most informative website teaching a skill that any man will have to master at one point in his life," recalls Pohl. The numbers speak for themselves. Tie-a-Tie.net receives thousands of visitors each day that are desperately looking to master different ways to tie a necktie, and since the site was started Caspar's tutorials have taught over 50 Million men all over the world to tie a tie.

When we asked Pohl about his plans for the website he was enthusiastic about wanting to continue growing the legacy that Mr. Isemer had built. "We want to make it even easier to learn tying a tie. This means we will add even more straight forward instructions and we will also further expand on the video tutorial section. In addition we want to add more free resources such as tie matching tips, a men's fashion blog, ways to accessorize your suit & tie look, instructions on folding pocket squares, and much more. In short, we want to grow Tie-a-Tie.net into the world’s #1 resource for anything tie related."

Pohl seems convinced that even though this site is already on Google’s #1 spot for the popular keyword 'How to Tie a Tie' there is plenty of opportunity to further grow the traffic. How all this targeted traffic can help Bows-n-Ties.com become the world’s largest tie retailer seems a no-brainer to Pohl. "Obviously we are making no secret of the affiliation between Tie-a-Tie.net and Bows-n-Ties.com. Tie-a-Tie.net will always remain a free resource page but we are hoping to direct some of the visitors over to our retail site. The acquisition will help with branding and will drive more traffic to our retailer." How much traffic and what return he is expecting Pohl will not share.

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