Leading Online Cosmetics and Fragrances Company Makes Customer Inquiries Public

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Fresh Fragrances and Cosmetics, one of Australia’s leading fragrance and cosmetics retailers, has launched a new and innovative public forum, by making their customer inquiries available to the general public. Visit http://www.freshmakeuphaircareskincarecosmeticsguide.com for more information

The Fresh Fragrances and Cosmetics website, in business for over 8 years, now offers a special customer service and frequently asked questions registry, which displays questions on fragrances, makeup and skincare products so that visitors to the site can browse through the registry for information that they are seeking. The registry has an easy-to-use interface that allows customers to browse other customer queries simply and quickly.

Fresh Fragrances and Cosmetics have found that a large portion of the inquiries that they receive on a daily basis are also useful to other customers, and because they are real questions with real answers attached, the registry will have greater appeal to customers. “This will be a great way for our existing and new visitors to glance through what sort of questions are being asked, and to illustrate the fact that all questions are relevant, important and we have dedicated staff available to provide up-to-date information in detail! We are here to help, no matter the query,” says Fresh’s Web Manager Kate. This latest initiative by the customer-centered retailer demonstrates that Fresh provides more than just a great range of products to choose from; they also provide an excellent product information and suggestion service.

“The customer enquiry and FAQ registry has become a great source of information about our product range, company and the level of customer care we offer each visitor to our store. This is also a great way to engage with our customers,” says Kate. “There is a real lack of personalised customer care during the online shopping experience, and by making other customer inquiries public, new and existing customers know that there is a real person on the other end of their enquiry”. Queries containing personal information, such as phone numbers and addresses are not published; however, all published questions are unaltered.

As an online retailer, Fresh Fragrances and Cosmetics are also abreast with recent online viral marketing and Google trends, which are displaying a significant increase in question-based search terms. “With the growth of answer-type portals, we are anticipating that Fresh will also gain some great search engine traffic,” explains Fresh’s Marketing Manager Rita Calado.

Fresh Fragrances and Cosmetics offers a great alternative to your typical discount online store with a value-added service at each step of the shopping process. The customer inquiry and FAQ registry is now live and is updated daily with new support inquiries. You can visit this new FAQ portal at: http://www.freshmakeuphaircareskincarecosmeticsguide.com/; it may just hold the answer to your beauty question.

Rita Calado, marketing manager
Fresh Fragrances and Cosmetics
03 9445 0309

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