Minneapolis, MN (PRWEB) May 25, 2011
Did you know skin cancer is the most common form of cancer making up approximately 50% of all cancer cases in the United States? Even more troubling is that although sunscreen is intended to protect your skin from harmful UV radiation, most sunscreens on the market contain potentially hazardous chemicals.
BodySense.com has long trusted the Environmental Working Group’s (EWG) Skin Deep database to ensure we offer only the safest personal care products to the American public. To accompany EWG’s newly released 2011 Sunscreen Guide, BodySense has released a sunscreen companion guide that offers in-depth descriptions and user ratings to assist consumers in finding the sunscreen that is right for them.
EWG’s Sunscreen Guide thoroughly informs consumers about ingredient safety and effectiveness but does not address the issue of mineral sunscreen usability, including common complaints of whitish/chalky residue, oiliness, and unpleasant scents. Although mineral sunscreens are much safer than chemical sunscreens, if a product is greasy, whitening, and smells objectionable, people are less likely to use it.
CEO of BodySense, Jing Goldsmith, states, “We wanted to make it as easy as possible for consumers to find a sunscreen that is not only safe but feels good to use; we believe our guide takes the guesswork out of selecting a safe and effective sunscreen that fits your personal preferences.”
Interim Executive Director/CEO of Healthy Child Healthy World, Rachel Lincoln Sarnoff, states, “Environmental Working Group has changed the industry, by creating more transparency and helping translate the science to provide consumers and parents with the knowledge and important purchasing tools to make better decisions when choosing a sunscreen that is right for their family. BodySense has helped expand this tool to address comfort and appearance—typical concerns for the everyday sunscreen wearer.”
Highlights of BodySense’s Sunscreen Guide include:
- Over 65 mineral sunscreens rated 0-2 by EWG, the safest sunscreens on the market
- Usability ratings for oiliness, transparency, scent, and texture/feel
- Sunscreens included in the guide provide broad spectrum protection from both UVA/UVB radiation, contain mineral based active ingredients, and do not contain Vitamin A (retinyl palmitate)
- Interactive guide allows you to filter by desired criteria including water resistance and non-nano zinc
- Printable PDF copy for personal reference
BodySense.com’s Sunscreen Guide is available here: http://www.bodysense.com/v/vspfiles/files/html/SunscreenGuide.html
If consumers have a question about any sunscreen they can post questions on our community pages (http://forum.bodysense.com) and get a response from our organic experts. We also carry the largest selection of mineral based sunscreens and organic personal care products available for purchase on BodySense.com.
For more information, please contact us at Press(at)BodySense(dot)com or visit us at http://www.BodySense.com.