Vera Wang Tries on Meebo: Fashion Brand Incorporates Meebo on Vera Unveiled

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First in Industry to Use Meebo Bar for Sponsorship, Sign-ups for Email Newsletter “XO Vera”

Fashion icon Vera Wang is setting a new trend by partnering with online sharing solution Meebo. Vera Wang has integrated the Meebo Bar on Vera Unveiled--the company’s blog—to provide its visitors with rich social experiences such as real-time chat and sharing to a user’s social graph through drag-and-drop technology.

Additionally, Vera Wang is integrating several custom features into its Meebo Bar including a simplified newsletter sign up, YouTube videos from the runway and connections to its Twitter feed and Facebook Fan Page. Vera Wang is also leading the way for others as the first in the industry to use Meebo Bar as a driver for sign-ups and revenue for “XO Vera,” the brand’s advertising sponsored email newsletter.

“Providing our audience with a more personalized and direct experience when they visit our site is important, but the impact of enabling them to share that experience is limitless,” said Susan Rerat, Vera Wang Digital. “With the integration of the Meebo Bar on Vera Unveiled, we’re offering a new and easy way for our consumers to spread our latest style trends and news directly with their friends and family.”

“We want to help those on the cutting edge of fashion, style and technology harness the full potential of the social Web with the Meebo Bar,” said Martin Green, Meebo’s Chief Operating Officer. “We are excited to be the go-to resource that style destinations like Vera Wang are choosing to bring social functionality and content distribution to their existing and prospective customers,” said Martin Green, Meebo’s Chief Operating Officer.

In addition to Vera Wang, other retailers that are increasing their digital reach with Meebo include Bonobos and Designer Social, as well as fashion websites FashionTribes.com, Trendland.net and Millionlooks.com.

The Meebo Bar is now featured on more than 8,000 websites. Meebo reaches 40 percent of U.S Internet users (comScore) and almost 170 million people worldwide (comScore January 2010).

About Vera Wang Group
Vera Wang Group designs, markets and distributes collections of women’s ready-to-wear and bridal apparel. Vera Wang Licensing LLC, the licensing division of the company, has selectively granted licenses for the manufacture and distribution of fragrance and beauty-related products (Coty Prestige, Inc.), eyewear (Kenmark Group), china, crystal, silver and gifts (WWRD), fine papers (William Arthur), mattresses (Serta), bedding (Revman), Lavender shoes (Brown Shoe), luggage (Hartmann), flowers (FTD) and Barbie (Mattel). In addition, Vera Wang on Weddings was published by Harper Collins in 2001. In 2007, the company partnered with Kohl’s to introduce Simply Vera Vera Wang. In Spring 2011, Vera Wang launched her highly anticipated inaugural collection for David’s Bridal, White by Vera Wang, which brings the acclaimed Vera Wang aesthetic to a new set of brides.

For more information on Vera Wang, please visit the company’s website at http://www.verawang.com.

About Meebo
Meebo helps you discover and communicate the things you care about the most. It integrates all social networks and communications channels into a single, simple-to-use solution, and enables people to easily share content and communicate in real time with the people who matter to them. Meebo connects people to their friends on the numerous websites that have installed the Meebo Bar, through mobile devices and via Meebo Messenger. It is a privately held company and was founded in 2005. For more information, visit meebo.com.

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Joanna Roses
Meebo
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Lyle Maltz
Vera Wang
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