The Pedowitz Group Seeks Baseline for Revenue Marketing® Index

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Sponsors Lenskold Group’s 7th Annual Marketing Measurement & ROI Survey

The Pedowitz Group, the world’s largest and most experienced Revenue Marketing® agency, announces their support of Lenskold Group’s 7th Annual Marketing Measurement and ROI Survey. Founded in 1997, Lenskold Group offers a unique and comprehensive approach to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability.

The Pedowitz Group is sponsoring this year’s study to create a benchmark among marketers who are accountable for driving revenue within their organizations. The benchmark, called the Revenue Marketing® Index or RMI, will be designed to reveal how world class Revenue Marketers® are using marketing automation with improved processes and skills to drive real revenue results. The RMI will leverage the survey findings and provide a framework and a guide for organizations to become Revenue Marketing® Centers of Excellence.

“We see performance vary greatly among companies who are using marketing automation for their demand generation,” notes Jeff Pedowitz, president and CEO of The Pedowitz Group. ”With over 700 completed customer projects across multiple platforms in the last 4 years, we are in a unique position to benchmark what companies are doing to drive predictable and sustainable revenue growth. We are pleased to partner with Lenskold Group to begin to establish a set of benchmarks, which companies can use to make quantifiable improvements based on where they are today.”

Lenskold Group conducts the base study with members of the MarketingProfs as a representative sample of the marketing community to identify best practices among high performing marketing teams. In addition, there will be a supplemental sample of marketers who have invested in marketing automation to establish the comparative benchmark.

If you are a marketer who has implemented marketing automation, please take the 7 minute survey.

In appreciation, participants will be the first to receive the research report and be invited to a webinar briefing of the results later this summer. Reports from prior years can be accessed here: Marketing ROI & Measurement Research Reports

The Pedowitz Group - Connect Marketing to RevenueTM
The Pedowitz Group (TPG) is the world’s largest full-service Revenue Marketing® agency. With a focus on delivering marketing and sales automation solutions, TPG drives sustainable revenue and return on investment for global clients. TPG helps clients create and execute demand generation strategies and tactics that generate top line revenue. TPG coined the phrase Revenue Marketer® in 2009 and it is now a registered trademark of the company. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Comcast, Deutsche Bank, Intel and Palace Sports and Entertainment. For more information on how TPG helps clients become successful Revenue Marketers®, please visit pedowitzgroup.com or blog.pedowitzgroup.com.

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Elizabeth Fairleigh
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