DKI Wins Gold and Platinum Hermes Creative Awards and Silver Summit Creative Award

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Leading Relationship Marketing Agency Honored With Top Accolades in International Competitions

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“We are committed to advancing access to health information while developing a promising and supportive community, which is demonstrated through our innovative marketing, said Daniella Koren, President of DKI.

DKI, http://www.dkidirect.com, a leader in Relationship Marketing (RM), was recently recognized with multiple prestigious honors by the Hermes Creative Awards and Summit Creative Awards for outstanding creative achievement.

DKI was honored with a Gold Hermes Creative Award for Overall Website Design for GoutSmart.com, a program developed to educate patients and caregivers about gout and to drive awareness, conversion and adherence. GoutSmart.com also received a Bronze Summit Creative Award for Email Marketing. Over 140,000 enrollees have joined the program since the media launch in late February 2010.

DKI earned a Platinum Hermes Creative Award for Overall Website Design for CompassSupportProgram.com, a program and website targeting patients with multiple myeloma or bone metastases from solid tumors and their caregivers. The website encourages sign-up for an RM program, which offers a Personalized Doctor Discussion Guide and series of emails tailored based on an enrollee’s disease and treatment status. As of December 2011, The Compass program has over 17,000 patients and caregivers.

An Honorable Mention Hermes Creative Award was also given to GISTtheFactsInfo.com for Integrated Marketing and Disease Education. GISTtheFactsInfo.com is an unbranded disease education website that aims to help patients navigate their disease management journey, with a strong emphasis around the importance of partnering with a multidisciplinary healthcare team to help manage their condition.

"It's an honor to be recognized by our peers for the work we have created on behalf of our clients," said Daniella Koren, President of DKI. “We are committed to advancing access to health information while developing a promising and supportive community, which is demonstrated through our innovative marketing."

About DKI
DKI specializes in healthcare relationship marketing strategy and implementation, with over 10 years of industry-leading experience in the digital world--coupled with a distinctive ROI-based model. DKI understands the full spectrum from acquisition to measurement and how to make all the dots in between synchronize. For more information, visit http://www.dkidirect.com.

The 2011 Hermes Creative Awards competition netted more than 4,400 entries from throughout the Unites States, Canada and several other countries. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals, an international organization that consists of several thousand marketing, advertising, public relations, media production and freelance professionals.

The Summit International Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. The 2009 competition is the 15th year for the creative competition.

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Debby Fireman
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