“In Time” Featuring Advantage LED Signs

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“It’s a wrap!” Final filming of the new movie “In Time”, due out in October 2011, just recently completed filming. Advantage LED worked closely with veteran set decorator Karen O’Hara, who was recently awarded an Oscar at the Academy Awards for her work on “Alice in Wonderland”. The director had a vision and Karen made that vision come to life with the assistance of Advantage LED.

LED Signs on Bus

Advantage LED Signs on Bus

Many of the displays on the market today are not suitable for the camera due to refresh rate, scan rate, color-depth and software capability. Advantage LED underwent several camera tests in order to be approved for production.

“It’s a wrap!” Final filming of the new movie “In Time”, due out in October 2011, just recently completed filming. Screenwriter and Director Andrew Niccol, most known for “Gattaca” 1997 , “The Truman Show” 1998 and “Lord of War” 2005, has out done himself with this action thriller. Among the cast of stars are: Justin Timberlake, Olivia Wilde, Amanda Seyfried and Cillian Murphy.

The movie takes place in the future in a world where the aging gene has been isolated and you stop aging at age 25. But there is a catch; you are engineered to die after 1 year. The only way to live is to earn more time so the new currency is life. The rich amass decades and basically become immortal, while the poor scrape and beg for enough time to live another day. There’s murder, there’s romance, and the action never stops.

A new up and coming star was added to the movie to create the image that the director had for his world. Advantage LED worked closely with veteran set decorator Karen O’Hara, who was recently awarded an Oscar at the Academy Awards for her work on “Alice in Wonderland”. The director had a vision and Karen made that vision come to life with the assistance of Advantage LED. Many of the scenes in the movie incorporate electronic displays for buses, bus stops, and shop windows all moving and scrolling a variety of messages and video.

The search for the right LED display was not an easy one. Many of the displays on the market today are not suitable for the camera due to refresh rate, scan rate, color-depth and software capability. Advantage LED underwent several camera tests in order to be approved for production. At first the signs were much too bright, so some programming by the talented engineers at Advantage LED was able to reduce to the brightness so not to be over powering during filming. Advantage LED worked closely with the cinematography genius, Roger Deakins also nominated for an Oscar for his work on “True Grit” 2010, to ensure that the shots were just right and the lighting was accurate. Thanks to the advanced software available on Advantage LED displays, the variety of messages, both full color and red, were queued and synchronized to create the perfect shot.

Advantage LED is the direct sales arm of Vantage LED, an LED manufacture in the United States since 2003. They provide LED billboard and LED advertising solutions to businesses and organizations around the world with installations in Canada, Jamaica, Mexico, Columbia and the US.

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Richard James

Richard James
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