Paradigm Sample™ and The National Association of Realtors® To Develop an Exclusive Real Estate Professional Panel

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Working together with Paradigm Sample will help our members shape and define the future of the real estate industry.

Port Washington, NY (PRWEB) May 26, 2011

The National Association of Realtors® (NAR) and Paradigm Sample™ have entered into an agreement to develop and maintain a Real Estate Professional Panel.

“Working together with Paradigm Sample™ will help our members shape and define the future of the real estate industry. Paradigm Sample™ has a proven track record of panel creation and administration, and we are excited to be working with such a progressive marketing research organization.” said Matthew Lombardi, Vice President of Marketing for the National Association of Realtors®.

Paradigm Sample™ will leverage IdeaShifters™, Paradigm Sample’s™ panel of hard-to-reach populations, to develop the Real Estate Professional segment. This new panel segment will represent an expansion of GlobalShifters™, Paradigm Sample’s™ exclusive relationships on consumer and professional sample. “We are very excited to be able to fulfill the needs of our full-service market research clients and sample partners through this new relationship” noted Sima Vasa, CEO, Paradigm Sample™.

Beyond impacting the current and future shape of the industry, members of the IdeaShifters™ Real Estate Professional panel will also receive award points and incentives for their participation in the panel. Additionally, they will be allowed to opt-in to other IdeaShifters™ panels. This panel will also expand Paradigm Sample’s™ IdeaShifters™ offerings around mobile panel development and data collection and cciPanel, Consumer Convenience Insights Panel, the consumer research field’s first mobile panel designed to capture sales information from hard-to-reach younger shoppers within the convenience-store channel.

For more information: Sima Vasa 877.277.8009 x100 sima(at)paradigmsample(dot)com

About National Association of Realtors® (http://www.realtor.org)
The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.1 million members involved in all aspects of the residential and commercial real estate industries.

About Paradigm Sample™ (http://www.paradigmsample.com)
Paradigm Sample™, an innovative global sample company based in Port Washington, NY, uses a consultative approach with clients to meet their end-to-end sample needs. They specialize in hard-to-reach audiences and are experienced in online and mobile panels. They represent an exclusive panel (North America, Europe, and Asia), and provide even broader access through a global network of over 260 sample partners. They are driving mobile panel development and data collection innovation with MobilePulse™, their real-time data collection capability. Management Science Associates, Inc. (MSA) and Paradigm Sample™ have also launched Convenience Consumer Insights Panel (cci Panel), the consumer research field’s first mobile panel designed to capture sales information from hard-to-reach younger shoppers within the convenience store channel. Paradigm Sample™ has sustained double-digit quarter over quarter growth since its inception in early 2009.

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