Paradigm Sample™ and The National Association of Realtors® To Develop an Exclusive Real Estate Professional Panel

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Paradigm Sample™ expands GlobalShifters™ with Real Estate Professional Panel

Working together with Paradigm Sample will help our members shape and define the future of the real estate industry.

The National Association of Realtors® (NAR) and Paradigm Sample™ have entered into an agreement to develop and maintain a Real Estate Professional Panel.

“Working together with Paradigm Sample™ will help our members shape and define the future of the real estate industry. Paradigm Sample™ has a proven track record of panel creation and administration, and we are excited to be working with such a progressive marketing research organization.” said Matthew Lombardi, Vice President of Marketing for the National Association of Realtors®.

Paradigm Sample™ will leverage IdeaShifters™, Paradigm Sample’s™ panel of hard-to-reach populations, to develop the Real Estate Professional segment. This new panel segment will represent an expansion of GlobalShifters™, Paradigm Sample’s™ exclusive relationships on consumer and professional sample. “We are very excited to be able to fulfill the needs of our full-service market research clients and sample partners through this new relationship” noted Sima Vasa, CEO, Paradigm Sample™.

Beyond impacting the current and future shape of the industry, members of the IdeaShifters™ Real Estate Professional panel will also receive award points and incentives for their participation in the panel. Additionally, they will be allowed to opt-in to other IdeaShifters™ panels. This panel will also expand Paradigm Sample’s™ IdeaShifters™ offerings around mobile panel development and data collection and cciPanel, Consumer Convenience Insights Panel, the consumer research field’s first mobile panel designed to capture sales information from hard-to-reach younger shoppers within the convenience-store channel.

For more information: Sima Vasa 877.277.8009 x100 sima(at)paradigmsample(dot)com

About National Association of Realtors® (http://www.realtor.org)
The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.1 million members involved in all aspects of the residential and commercial real estate industries.

About Paradigm Sample™ (http://www.paradigmsample.com)
Paradigm Sample™, an innovative global sample company based in Port Washington, NY, uses a consultative approach with clients to meet their end-to-end sample needs. They specialize in hard-to-reach audiences and are experienced in online and mobile panels. They represent an exclusive panel (North America, Europe, and Asia), and provide even broader access through a global network of over 260 sample partners. They are driving mobile panel development and data collection innovation with MobilePulse™, their real-time data collection capability. Management Science Associates, Inc. (MSA) and Paradigm Sample™ have also launched Convenience Consumer Insights Panel (cci Panel), the consumer research field’s first mobile panel designed to capture sales information from hard-to-reach younger shoppers within the convenience store channel. Paradigm Sample™ has sustained double-digit quarter over quarter growth since its inception in early 2009.

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Sima Vasa
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