Ensighten Listed as Gartner "Cool Vendor"

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Gartner, Inc.'s recent report on, "Cool Vendors in Web Computing 2011" features Ensighten, a revolutionary Tag Management System that changes the way marketers manage website vendor tags.

It is an honor to be counted among these innovative start-ups, especially in a time when the industry is so rich with exciting new companies.

Gartner, Inc., the world’s leading IT research company, has featured Ensighten as one of the “Cool Vendors in Web Computing 2011” in a recently published report listing six new startup vendors of special interest.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enabling users to do things they couldn't do before; Impactful, having a direct business impact (not just technology for the sake of technology); Intriguing, having caught Gartner's interest or curiosity in the past six months.

“It is an honor to be counted among these innovative start-ups,” commented Ensighten CEO Josh Manion, “especially in a time when the industry is so rich with exciting new companies.”

Ensighten, an enterprise-level Tag Management System, was recognized for their SaaS (Software-as-a-Service) product that empowers website managers, advertisers and web analysts to easily control the vendor tags for advertising, analytics, MVT, voice of customer, and retargeting on their sites without the need for IT or development resources.

About Ensighten
Ensighten is a breakthrough tag management technology that eliminates the need for IT, Developer or Agency involvement in tagging process and solves the rapidly growing problems and complexities of managing website tagging. The patent-pending technology enables superior data clarity and tracking of online behavior , extends the functionality of vendor tools, reduces vendor switching costs, improves site performance, and virtually eliminates the requirements for tagging-related IT, agency and vendor resources. The intuitive interface allows marketers and web analytics specialists to add, change, remove and manage tagging on their own. As leaders in the web analytics industry for over a decade, Ensighten’s founders bring unmatched experience to address the most challenging enterprise requirements.

About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.


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Angela Wysocki
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