MarketingSherpa to be Featured Guest on Generation Web Radio Show

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Internet marketing experts MarketingSherpa and Generation Web will lead discussion on importance of landing page optimization strategies

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...how do you make LPO a regular process, rather than a hit-or-miss exercise? I don’t want to provide a button design idea - I want to help marketers think about how and whether they need to change that button.

Having a website doesn’t mean anything without the means to harness its marketing powers. The Generation Web Radio Show sheds light on today’s Web marketing with its progressive and practical insights. This week, MarketingSherpa’s Boris Grinkot joins Generation Web Radio Show host Matt Dalbey live, May 26th at 4 p.m. PST on VoiceAmerica, the leader in Internet talk radio.

The upcoming show will feature a spirited discussion on one of today’s hottest internet marketing topics - Landing Page Optimization. Regarded as one of today’s foremost resources in the field, MarketingSherpa has been leading the way in LPO research and has recently released its 2011 Landing Page Optimization Benchmark Report. The groundbreaking report provides unprecedented views into marketers' practices, preferences, failures and successes while providing planning and understanding of optimization practices.

Associate Director of Product Development for MarketingSherpa and author of this report, Grinkot teaches LPO workshops across the country, has a strong academic background in social sciences and has led optimization projects each generating tens of millions of dollars. Grinkot combines his zeal for discovering human motives and the digital medium in conversion optimization. His work includes experimental design, business intelligence, competitive strategy and lead generation.

“There are a number of resources available for free to pick up best practices and testing ideas - but how do you make LPO a regular process, rather than a hit-or-miss exercise? I don’t want to provide a button design idea - I want to help marketers think about how and whether they need to change that button,” stated Grinkot.

Grinkot joins Matt Dalbey; Radio Show host, Web marketing expert, speaker and President of world-class Web marketing agency, Generation Web, to discuss how to help build a case for LPO, and for those who are already LPO practitioners, to develop an operational checklist for every LPO project.

“I am delighted and honored to have MarketingSherpa on the show and look forward to speaking with Mr. Grinkot about LPO. MarketingSherpa’s path-breaking resources have had a tremendous impact on me, the marketing community, and countless businesses over the years,” commented Dalbey.

About MarketingSherpa:
MarketingSherpa publishes practical Case Studies, Benchmark Reports, exclusive research, how-to instructional materials and eight content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

For more information on MarketingSherpa: http://www.marketingsherpa.com

Media Contact:    Bethany Caudell, MECLABS, 1-800-517-5531

About Generation Web Radio:
The Generation Web Radio Show equips savvy businesses with smarter Web Marketing tools and insights. Hosted by Web Marketing specialist Matt Dalbey, Generation Web Radio which airs live on Thursday at 4 PM Pacific / 6 PM Central / 7 PM Eastern on the VoiceAmerica Business Channel. To learn more about the show, visit http://www.genwebmarketing.com/radio/. All shows are available for on-demand and podcast download.

Media Contact: Jeanette Fernandez, Jeanette(at)six11ink(dot)com, 1-323-570-1062

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Bethany Caudell
MECLABS
(800) 517-5531
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Jeanette Fernandez
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