SunGard Launches Ambit Customer Management

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SunGard has launched the Ambit Customer Management suite to help banks create more profitable relationships while enhancing the client experience

SunGard has launched the Ambit Customer Management suite to help banks create more profitable relationships while enhancing the client experience. The solution helps banks balance the needs of clients and their demands for a convenient, individualized and “value-for-money” experience, with the requirement to optimize individual relationships and generate higher levels of sales from efficient and streamlined client interactions.

The banking industry has become increasingly competitive and there is greater pressure on retail banks to maintain a profitable return. Banks therefore have to find ways to fulfill client needs and achieve their own goals for higher risk-adjusted profitability, while streamlining operations and internal processes to cut costs and boost efficiency. SunGard’s Ambit Customer Management suite helps banks achieve this. It is comprised of specialized solution components for customer experience management across online, mobile and branch channels. The individual components will be rolled out in the next few weeks.

The solution suite facilitates in-depth profitability analysis to help banks attract, grow and nurture profitable relationships by focusing on the clients’ needs. It also helps banks optimize each relationship for enhanced risk-adjusted profitability. The Ambit Customer Management suite utilizes business process management (BPM) and business activity monitoring (BAM) so banks can standardize and automate tasks, processes and the distribution of work across the channel network, while effectively and quickly responding to changing business conditions, market regulations and evolving client needs.

Dean Young, vice president of product management, Ambit Retail Banking, SunGard, said, “Banks are under tremendous pressure to de-commoditize their offerings, rebuild client relationships and reestablish trust. Yet, margins are considerably constrained, leaving banks focused internally towards process and sales optimization. SunGard’s Ambit Customer Management suite helps banks reacquaint themselves with the attributes that their clients most value by providing seamless, consistent, easy-to-use access via the branch, Web, mobile or tablet device, while helping create greater value and profitability. Ambit Customer Management also helps banks develop more effective acquisition and retention strategies through informed analysis, intelligent sales generation and process-driven interactions.”

About Ambit
SunGard’s Ambit is a banking solution suite for retail, commercial and private banks. It provides banking professionals with solutions that support front-, middle- and back-office operations, as well as solutions for financial management, risk and compliance. Ambit helps banks retain and acquire customers, achieve staff efficiency and measure and allocate their capital. For more information, visit

About SunGard
SunGard is one of the world's leading software and technology services companies. SunGard has more than 20,000 employees and serves 25,000 customers in 70 countries. SunGard provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue of about $5 billion, SunGard is ranked 434 on the Fortune 500 and is the largest privately held business software and IT services company. Look for us wherever the mission is critical. For more information, visit

Trademark Information: SunGard, the SunGard logo and Ambit are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.

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