Chicago, IL (PRWEB) May 26, 2011
Walker Sands Communications, a full service marketing, design, and public relations firm, announced today that they are the recipients of four awards for outstanding achievements in their work with two public relations campaigns. The two campaigns, the Acquity Group Mobile Audit Campaign and the Alterian Social Media Hot Topic Campaign, collectively received the Award of Excellence from the Chicago Chapter of the Public Relations Society of America (PRSA), a Gold and Bronze Tower Award from The Business Marketing Association of Chicago (BMA), and the Silver Trumpet Award from The Publicity Club of Chicago (PCC).
Walker Sands’ work on the Acquity Group Mobile Audit Campaign garnered a BMA Gold Tower Award and the PRSA Award of Excellence. The campaign, a study on the mobile adoption of Internet Retailer’s Top 500 companies, was led by Senior Account Executive Lauren Eichmann. It resulted in major media coverage, with placements in outlets like Internet Retailer, BtoB Magazine, and Investor’s Business Daily.
Walker Sands also received a PCC Silver Trumpet Award and a BMA Bronze Tower Award for their work on Alterian’s Social Media Hot Topic campaign. Account Executive Jackie Lampugnano led the campaign, which used Alterian’s social media analytics tools to monitor popular topics such as the Grammy Awards and political candidates. Walker Sands then compiled pitches and stories based on the results, which resulted in placements in publications such as The Wall Street Journal, The New York Times, The Los Angeles Times, and Mashable.
“The PR team at Walker Sands is using cutting edge tactics to drive tangible results for our clients,” said President Mike Santoro. “It is an honor for these campaigns to be recognized with awards by the top public relations associations in the Chicago area.”
The PRSA Chicago Skyline Awards honor the best communications practitioners, campaigns, and tactics in the Chicagoland area. The Chicago chapter is the fourth largest PRSA chapter in the country and is home to some of the top public relations companies in the industry. The BMA Chicago Tower Awards recognize exceptional business-to-business marketing campaigns from the past year. The Publicity Club of Chicago Awards honors the year’s most distinguished achievements in public relations and communications.
About Acquity Group
Acquity Group is the world’s leading multi-channel commerce and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build unbreakable customer relationships. Acquity Group is headquartered in Chicago, with offices across the U.S. To define a unique perspective for your business, contact Acquity Group at http://www.acquitygroup.com.
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email and Campaign Management & Analytics.
Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit http://www.alterian.com or the Alterian blog at http://www.engagingtimes.com.
About Walker Sands Communications
Walker Sands is a full service marketing, design, and public relations firm focused on generating sales growth for our business to business clients. We provide marketing support for a wide range of clients, everything from large Fortune 500 brands to small startup ventures. Firms have been counting on Walker Sands since 2001 for services ranging from basic marketing strategy to our advanced SEO programs. For more information, visit http://www.WalkerSands.com.