New York, NY (PRWEB) May 27, 2011
Snooth Media, home of Snooth.com, the web’s largest wine site, announces a partnership with Fine Cooking, the only major epicurean magazine completely dedicated to cooking. The new partnership enables FineCooking.com users to search wine pairings by recipe and view specific recommendations from Snooth’s wine experts.
The recommended selections are generated from Snooth’s patent-pending food and wine pairing algorithm, specially customized for this new Fine Cooking application. The recommendation engine analyzes a recipe’s main ingredients, method of preparation, and over a dozen other factors to determine the taste profile for a Fine Cooking recipe and then sifts through over five million wines to determine the best selection of wines for that recipe.
“Fine Cooking is one of this country’s premier culinary media brands inspiring millions of chefs and consumers each month. We are excited to be working with them to help their consumers discover wines that pair perfectly with their meals“ notes Snooth Media CEO, Rich Tomko.
According to Jason Revzon, Senior VP, Taunton Interactive, “Our users love online tools, like our innovative Recipe Maker and Menu Maker, that increase their culinary knowledge and enjoyment. Wine purchasing and selection are very important parts of a Fine Cooking reader’s lifestyle and it’s great to showcase wines that pair well with our recipes.”
“Snooth provides yet another way for our advertisers to connect and engage with the Fine Cooking online audience. Pairing wines and food is a perfect fit for our brand and bringing this opportunity to clients will surely enhance the message they are bringing to their consumers,” added Stephen P. Giannetti, Senior Vice President, Advertising at The Taunton Press, publishers of Fine Cooking.
The initial implementation of Snooth’s expert wine pairings will cover several thousand main dish recipes that are currently visible on FineCooking.com.
About Snooth Media:
Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements, and quality editorial content. With a reach of more than ten million monthly visitors, Snooth Media includes Snooth (http://www.snooth.com), the world’s largest wine site; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.
About Fine Cooking:
Fine Cooking (http://www.finecooking.com), is unique in its 100% focus on food and its mission to give today's cooks — no matter what their level of cooking skill — the knowledge and confidence to become more talented cooks and enhance their pleasure in all things food. It's the only epicurean title completely dedicated to cooking.
The Taunton Press (http://www.taunton.com), publisher of Fine Cooking, has been a trusted source of valuable information and inspiration on the house and home, including home building and design, cooking, gardening, woodworking, and fiber arts, since 1975. Millions of professionals and consumers purchase Taunton's books, magazines, and DVDs, and use its apps and websites to improve their skills and expand their horizons. The Taunton Press is a privately held multi-media publishing company headquartered in Newtown, Connecticut.