"WOWIO’s patented advertising in eBooks is a perfect fit for promotions which require digital innovation" - Chris McGuire, MRI
Los Angeles, CA (PRWEB) May 27, 2011
WOWIO, Inc., the holder of a US Patent for providing targeted advertisements in electronic books and operator of several online destination sites that allow for the delivery of content based on measured consumer demographics and behavior, announced today that it has secured an advertising partnership with Marketing Resources, Inc. (MRI) to successfully bring online value propositions to traditional offline advertisers.
MRI, a promotional marketing services company with offices in Chicago, New York, San Antonio, and Phoenix, has paired with agencies and major consumer brands for over 14 years, executing hundreds of promotions annually for both large and small organizations.
“We’re thrilled to partner with WOWIO for an upcoming promotion for Buddig (http://www.buddig.com) high-quality lunch meats, and Fusion92, their lead digital agency on this project,” says Chris McGuire, MRI’s Business Development Manager. “WOWIO’s patented advertising in eBooks is a perfect fit for promotions which require digital innovation and is well-aligned with Buddig’s reading initiative for children and Fusion92's digital marketing offerings.”
Children will read educational books from publishers Milly,Molly and Saddleback in WOWIO’s online reader, take a comprehension quiz and get rewarded for their actions.
WOWIO holds a US Patent for providing targeted advertisements in electronic books and operates a collection of synergistic businesses that allow for the delivery of content based on measured consumer demographics and behavior:
- US Patent 7848951
- A consumer eBook and eComic retailer;
- An online distribution network comprised of:
o The WOWIO retail store
o The Duck, the web’s largest comic community
o POP Galaxy, a pop-culture video/news site
- A collection of book and comic properties (Spacedog Entertainment)
- A leading-edge, innovative design studio
These properties provide users with the opportunity to share and consume digital media content, such as eComics and eBooks, while providing revenue-generating opportunities for creators and publishers through advertising and merchandising programs.
WOWIO, Inc. is currently evaluating the possibility of going to the public market after completion of its current round of private equity financing. WOWIO, Inc. is headquartered in Los Angeles, California.
About Marketing Resources, Inc.
Marketing Resources Inc. (MRI) (http://www.marketingresources.com) is a promotional marketing services company with offices in Chicago, New York, San Antonio, and Phoenix. We have been partnering with agencies and brands for over 14 years, executing hundreds of promotions a year for both large and small organizations. We specialize in the administration and fulfillment of sweepstakes, contests, and games.
Fusion92 (http://www.fusion92.com) is a full-service interactive marketing company that blends innovative thinking with emergent technology to create bottom-line value and the means to communicate with your customers one-to-one. From websites, optical media and channel development to e-mail campaigns, social media and viral marketing, Fusion92 uses a variety of multimedia technologies to deliver effective messaging that captures attention, engages audiences and produces measurable bottom-line results.
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