Likewise Daily Skincare Joins Forces with USA Ultimate

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Likewise Daily Skincare named official skincare product of the 2011 USA Ultimate College Championships

“We are thrilled to be part of the USA Ultimate Championships,” said Dr. Julie Pena, dermatologist and creator of Likewise. “We’re all about living a healthy, active lifestyle—especially one that includes plenty of fun in the sun.”

This is not your ordinary game and this not your ordinary sunblock either. USA Ultimate has teamed up with Likewise Daily Skincare to present the 2011 College Championships in Boulder this weekend, May 27 -30.

More than 900 athletes will participate in the fast-paced outdoor championships of a sport combining the athletic endurance of soccer with the aerial passing skills of football. Both athletes and spectators will be protected with Likewise products which provide broad-spectrum sun protection in a daily moisturizer formula.

“We are thrilled to be part of the USA Ultimate Championships,” said Dr. Julie Pena, dermatologist and creator of Likewise. “We’re all about living a healthy, active lifestyle—especially one that includes plenty of fun in the sun.”

And she should know. Her daughter Sophia Jelsma is an Ultimate player.
“When I’m playing Ultimate, my mind is totally in the game. While I know sun protection is important, I don’t want to have to worry about it—which is why I like Likewise,” said Sophia. “I can put it on and go. Likewise is all I need to keep my skin protected all day long.”

Over the course of the four-day Ultimate championship, 40 Open and Women’s division teams made of almost 900 student athletes from colleges and universities across the country will compete for national titles. More than 12,000 student athletes on more than 700 college teams from across North America entered the USA Ultimate College Championship Series in early April. Two months later, only the top North American teams are left to compete for the 2011 title.

And they will do so protected from the sun.
Likewise will give away samples of its Moisturizer Plus Sun Protection SPF 50 throughout the tournament to players and spectators and will host a Sun Smart Station in the main Expo area. Likewise will also sponsor the championship when it airs on CBS, and will promote the event on its website, Twitter® page and Facebook® fan page.

“Likewise brings a tremendous amount of benefit to our athletes and spectators at this year’s College Championships,” commented USA Ultimate Director of Marketing & Communications Andy Lee. “Since our community is spending several days either playing or watching Ultimate under the sun at altitude, the support of Likewise allows us to further provide everyone with a safe and enjoyable environment.”

“Ultimate is the perfect sport for Likewise Daily Skincare to promote,” said Dr. Pena. Likewise is the ultimate in skincare and sun protection providing an all-in-one line of skincare dedicated to promoting healthy, active lifestyles.

Likewise moisturizers provide ultimate sun protection in a daily moisturizer formula specifically designed to address specific skin types. Unlike its competitors, it’s all-in-one but not one-for all.

About Ultimate
Ultimate was recently named the fastest-growing team sport in the nation by Sporting Goods Manufacturers Association. USA Ultimate is one of the first flying disc sport organizations in the world and is also the largest, with more than 35,000 members and an extensive national network.

About Likewise Daily Skincare
Likewise Daily Skincare is a company devoted to providing all-in-one skincare products that enable individuals to lead healthy, active lives. The company’s line features three different moisturizers formulated to address the specific concerns of individual skin types. Each formula contains anti-aging antioxidants, vitamins, toners, micronized zinc oxide and SPF 50 broad-spectrum sunscreen for maximum sun protection. Other products include an ultra hydrating hand cream and refreshing body wash containing shea butter, amino acids and alpha and beta hydroxy acids.

About Likewise Dr. Julie Pena
Dr. Pena is a board-certified dermatologist and president of Likewise, Inc. A graduate of the University of Michigan, Dr. Pena received her medical degree at Northwestern University Medical School and completed her dermatology residency at Southern Illinois University. Dr. Pena opened her practice in Nashville, Tenn. where in addition to cosmetic dermatology, she continues to focus on the diagnosis, prevention and treatment of skin cancer.


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Melinda Boumans
Likewise Skincare
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