Michigan’s Exotic Automation & Supply Slated to Attend The Battery Show 2011

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Focus on company’s In-System Damage Protection solutions for the lithium ion battery industry

Since my father founded this company in 1963 we have excelled in providing innovative solutions for safely handling crucial materials and components.

Exotic Automation & Supply’s Specialty Products Group is slated to be an exhibitor at The Battery Show 2011 to be held at the Suburban Collection Showplace in Novi, Michigan. The show is scheduled to take place October 25 to 27, 2011.

The Battery Show 2011, in partnership with Pure Michigan and the Michigan Economic Development Corporation, recognizes Michigan’s importance in the development of viable and sustainable sources of energy and their utilization in practical applications such as automobiles, buses, passenger vehicles, and most consumer electronics.

“Michigan has long served as the epicenter of engineering and manufacturing innovation since Henry Ford changed the world of production with his River Rouge Complex. Michigan has the infrastructure, the talent, and the will to become global leaders in the lithium ion battery industry,” said Steven Orlando, Vice President of Sales and Marketing.

Exotic Automation & Supply’s Specialty Products Group began as Exotic Rubber & Plastics in 1963. Since its founding the company has specialized in material handling aspects relating to Class A painted surfaces and a host of sensitive and fragile materials. Today, Exotic’s In-System Damage Protection products are used in a host of industries protecting everything from freshly painted metals and composites to the sensitive anode and cathode materials used in the production of lithium ion batteries.

“Michigan has been a great place to be born and raised and to build and grow a business like Exotic Automation & Supply. Since my father founded this company in 1963 we have excelled in providing innovative solutions for safely handling crucial materials and components. If he were alive today I think he would be proud to see we have continued to adapt and evolve with the needs of our customers on a local and international basis,” Tom Marino, President of Exotic Automation & Supply said in a statement.

Companies like Exotic Automation & Supply are still growing because of nearly half a decade of stability and diversification. What was learned in the automotive industry regarding process, control, and material handling has expanded into work in industries as diverse as military, aerospace, mining, power generation and semi-conductor.

“The general perception of the metropolitan Detroit area as being dominated by massive and outdated factories and a deteriorating infrastructure is an illusion,” said Raymon Thompson, Military Accounts Manager for Exotic Automation & Supply. “Our expertise with rubber and unique composite materials used in our In-System Damage Protection products enables us to work on real world solutions to keep our nation’s soldiers and emergency workers safe. The talent pool and production capacity we have here in Michigan is unrivalled.”

About Exotic Automation & Supply:
Exotic Automation & Supply’s headquarters is located in Farmington Hills, Michigan. The company maintains full service centers throughout Michigan with locations in Freeland (Saginaw), Lansing, Southgate, Flint, Jackson, Rochester Hills, as well as at the main Farmington Hills complex. The company employs approximately 135 people and saw sales exceeding $45 million in 2010.


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Steven Orlando

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