GMC Delivers to Community Projects

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Rugged tasks provide unique settings for brand’s 2012 vehicle photography

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When the professionals at Briggs Pontiac Buick GMC - the leading Lawrence, Kansas GM dealership - heard that the new GM catalog would have vehicles working in real life locations they were very pleased with the news.

In the new catalog, GMC’s Sierra, Yukon, Acadia, Terrain, Canyon and Savana will be seen in real-life community service projects. From towing a rainwater cistern on a farm in Florida to hauling historic yacht construction supplies and a 12-foot-wide metal sculpture in New York to transporting quadriplegic athletes to team workouts in Texas, GM trucks are shown in real world situations.
“GMC vehicles help organizations and individuals across the country get work done every day, on projects that rarely get the attention they deserve,” said John Schwegman, U.S. vice president, GMC Marketing.

“That is why GMC is providing vehicles to five projects that are making a positive impact in their communities.”    

GMC provided loans for...

●    Three Sierras, a Yukon and a Terrain to transport raw material and three metal-worked sculptures for public exhibit made along the Appalachian Trail at Harmony Ridge in Branchville, N.J., by renowned artist Robert Lobe. The 12-foot-wide tree sculptures were moved from Lobe’s studio space in Newark to Prospect Park in Brooklyn;
●    A group of GMC vehicles, including Savanas to Terrains, helped transport a U.S. quadriplegic rugby team, the Texas Stampede, and its equipment to and from workouts and scrimmages in Texas;
●    Three Sierras and a Canyon to Geraldson Community Farm in Bradenton, Fla., for the delivery and installation of an innovative water conservation system;
●    Three Sierras and two Acadias to haul supplies for The Onrust Project in Schenectady, N.Y. The Onrust, five years in the making, is a replica of the first Dutch yacht built in America using authentic 17th century Dutch building techniques. When finished The Onrust will be a floating museum and classroom for teaching the early European history of the Northeastern United States;
●    Sierras, Canyons and Yukons to help conservationists maintain the American Wild Horse Sanctuary at Return to Freedom Ranch in Santa Barbara, Calif., by supporting daily ranch activities, as well as transporting materials.

“The way consumers connect with brands and research their next vehicle purchases is different today than it was just a couple of years ago,” said John Gasloli, GMC advertising and sales promotion manager. “The 2012 catalog provides customers with a multimedia format, fully integrating photography and video, print and social media.”

Consumers who are interested in seeing the great new GM lineup for 2011 are encouraged to stop by Briggs Pontiac Buick GMC - the premiere GM dealership in Manhattan, Kansas and surrounding areas. Their sales team can answer questions about any of the new models and even let customers take a test drive.


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Eric Giroux
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