JangoSMTP Adds Event API for Transactional Emails

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Adding power and ease of use to synchronize data and automate follow-up

JangoSMTP (http://www.jangosmtp.com), a powerful and easy to use trackable transactional email service, launched its Event API today. Already a leader in SMTP services, with quick setup and detailed tracking, JangoSMTP now makes it easier than ever for clients to synchronize data that is "pushed" from the JangoSMTP system.

The new Event API allows an event recorded by the JangoSMTP service to trigger a web call on a user's server. The JangoSMTP Event API can call a user's web service when JangoSMTP records any of the following: an email sent, an email opened, a clicked link, an unsubscribe request, an email bounce, and a complaint report.

An address that unsubscribes from emailing could now, via web service, be flagged to receive postal mail only. Similarly, a recipient clicking a link about a new product feature could be set to receive a follow up email with a coupon or discount for trying it out.

Christopher Ambler, Founder, Insider House, LLC (http://www.insiderhouse.com) is excited about the new feature:

"One problem we have is when a user gives us a bad email for their activation and then comes back and complains they never got it. We then have to look for bounces. This way, we can get a notification, compare addresses, and then note their account. Next time they come to the site and try to log in, instead of saying 'you haven't verified yet,' we can say, 'hey your email bounced. Want to change it and try again?'

"Help desk tickets will plummet. This is both great for customers, but a money saver as well."

Previously, JangoSMTP customers could use the standard API to extract data from the service, but the Standard API needs to be polled by the customer's system. The Event API doesn't need the customer's system to initiate data transfer. It pushes the data to the customer's system in real time when an event happens.

"We want to take the 'work' out of transactional emailing for our users," said company president, Ajay Goel. "The Event API is designed as a 'set it and forget it' feature to let our users do what they do best while letting JangoSMTP do the heavy lifting of keeping their internal systems up to date."

About JangoSMTP

JangoSMTP is a service of JangoMail, Inc., an industry leader in permission-based email marketing. More than 4,000 organizations on six of the seven continents rely on JangoMail and JangoSMTP to send transactional and campaign-based emails to their customers and prospects. JangoSMTP offers premium SMTP service features in the transactional email industry, including detailed reporting, GeoTracking metrics, Google Analytics integration, a robust standard API, and the new Event API. To learn more, go to http://www.JangoSMTP.com or call 1-888-GO-JANGO.

© 2011 JangoMail. All other marks are the property of their respective owners

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Ajay Goel
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