Utah Software Company Overhauls Its Website for Online Retailers

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Doba’s new and improved tools and new website design mimic retailers use of print catalogs

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We spent a great deal of time observing the behavior of retailers in the offline world. Understanding that process was the basis to building a better version of the site.

Doba, a leader in drop ship product sourcing for online retailers, small businesses, manufacturers and wholesale suppliers, has given the member’s sections of its website a major facelift, updating its design and how its product catalog and inventory management tools work.

Among the recently updated features are My Inventory, which acts as a personalized, searchable and filterable catalog of niche products that retailer sells; Push to Marketplace, which simplifies the process of placing products on eBay and other commercial sites; and an updated Doba product catalog of nearly 1.3 million items with advanced filters that manage inventory and ultimately help online retailers keep shipping time and costs low.

“We spent a great deal of time observing the behavior of retailers in the offline world,” Doba co founder and President Jeremy Hanks said about the redesigned website. “We studied how they use physical catalogs gathered at trade shows to decide what products to put in their shops. Some dog-ear pages, while others tend to use highlighters, sticky notes or other reminders. Understanding that process was the basis to building a better version of the site.”

Doba’s old website had four or five places where online retailers could group products (exports, downloads, saved searches, etc.). Now they are united in one area called My Inventory, saving retailers time in gaining access to just the information they need. Many of the site’s catalog features, including browse, search, image quality and size, and more, were overhauled, as was the Push to Marketplace tool, which now integrates with the site’s new My Inventory feature.
The redesigned website also includes links to valuable video tutorials and how-to articles that help online retailers learn and use the site’s many time- and money-saving features. “The heart of Doba’s new catalog functionality lies within the power of inventory lists,” Hanks explained. “Learning all the ins and outs of Doba’s catalog actions can change the way online retailers manage their product inventory.”

For more information, members can login to their Doba accounts and click the Education tab. Those without an account can sign up for a free dropship trial.

About Doba

Doba is an industry leader in helping retail entrepreneurs and small businesses gain access to a consistent supply of wholesale, drop ship products to sell online. Doba simplifies product sourcing by providing access to millions of products, through a network of wholesale suppliers and manufacturers. Products are consolidated into a single catalog with images and descriptions, and then sold products are drop shipped directly to the customers. Doba's service fills the gap between wholesale suppliers and manufacturers on one end and retailers on the other end by providing them with a common platform through which to conduct business. For more information visit their dropshipping site.

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Jimmy Dunn
DOBA, LLC
(801) 765-6114
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