These are the steps every business should apply, yet no one is looking at it this way.
Philadelphia, PA (PRWEB) May 28, 2011
Every business recognizes the need to differentiate themselves. They all want to increase profitability. But each year, large and small businesses waste tons of money and effort on branding messages that are ineffective and indistinct, all because they are trying to be something they are not.
Terry Whitaker, known as "The Truth Teller," has the secret to building a powerful authentic brand. She has been branding and marketing her clients for years, but it took a near financial disaster for her to realize why so many small businesses fail at marketing. Terry turned her truthful eye on herself, and as she reconstructed her business, she uncovered ten “commandments” that every organization should go through to build a solid foundation.
"These are the steps every business should apply, but no one is looking at it this way," Terry says. "Entrepreneurs, solo-preneurs, they are all trying to position themselves to their target audiences, and yet they all sound the same. I can teach you to cut through the jargony-jargon of typical marketing-speak and build a powerful, authentic brand. When your brand is aligned like that, you’ll actually attract your most desired audience and repel unprofitable business."
Her tele-class, Authentic Branding: The 10 Commandments, is free with limited availability. Participants on the call will learn to craft an authentic, sustainable brand, and be able to describe their uniqueness in a way that compels their audience to choose them.
"I've turned my company around using these exact steps. And now I'm not just surviving in this crazy economy, I’m thriving. Not applying these ten commandments used to cost me tons of wasted marketing money and effort, but I'm going to shortcut the process for you so you can learn from my mistakes."
The tele-class, Authentic Branding: The 10 Commandments, is being held Thursday, June 2, at 4 p.m. (Eastern) To sign up visit http://www.terrywhitaker.com/10commandments.