Circuit of the Americas™ to Host Dozens of Entertainment and Cause-Related Events

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Walks, Runs, Bike Rides, Outdoor Music Events Will Bring Thousands Annually

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"To run a 5K on a world-class track with world-class amenities is a dream come true for the Austin fitness and nonprofit communities."

Nonprofits, competitive road and bike racing events and musical acts from around the country will be welcome at Circuit of the Americas beginning in 2012. Discussions are underway with a number of fitness-centered walking, running and bicycling events for outdoor enthusiasts and with nonprofits that use fitness activities for fundraising. Planning is also underway to pair these events with musical performances and create a stand-alone concert series as well.

Nonprofit Events

“More than two dozen nonprofits have expressed real interest in using the track as a place for their fundraising events,” said Sandy West, Vice President of Corporate Affairs for Circuit of the Americas. “Our hope is to provide them a world-class experience that boosts their bottom-line.”

The 3.4-mile circuit track is ideal for 5K and 10K race events and considerable design work has been done to accommodate special events. Easy parking, excellent facilities and concessions, with no need for street closures or permits will be major attributes for event planners and participants.

Paul Carrozza, owner of Austin fitness and apparel store RunTex, said, “To run a 5K on a world-class track with world-class amenities is a dream come true for the Austin fitness and nonprofit communities. I think hundreds of organizations are going to use the venue every year because the complexity and expense of producing an event on public streets goes away. That should translate into dramatically improved fundraising results for their causes.”

Discussions are underway with a number of nonprofit organizations, including:

  •     The Austin Kids Endurance Carnival - a full day event for children to showcase running, fitness and all-American sporting sponsored by Circuit of the Americas, RunTex and Everloop, a new safe social networking portal for tweens;
  •     Born To Run – a one mile run for kids capping off a training program within Austin and Del Valle Independent School Districts and Extendacare;
  •     Be Brave Adventures – a one mile obstacle course race for kids benefiting the MaxCure Pediatric Cancer Foundation and the RunTex Fund at the Dell Children’s Medical Center;
  •     Kids Bike – a kids road circuit and a kids all-terrain bike event;
  •     Marathon Kids – a six month endurance running, walking and nutrition program for K-5th graders, and;
  •     Race for the Cure, a Susan G. Komen for the Cure fundraiser with more than 20,000 participants in 2010.

Veloway Biking, Triathlons, Duathlons

Popularity of and participation in well-managed race events like Veloway racing, Triathlons, Duathlons, and other endurance events continue to grow in the United States. These events put a high demand on organizers to incorporate infrastructure-supported transitions into their race plans and to ensure security for athlete equipment.

“Companies like Vagary Events are in working conversations with us with the prospect of bringing competitive sports like a mountain bike race series specifically to Circuit of the Americas,” said Matthew Payne, Director of the Austin Sports Commission. “They all know they get the benefit of being in Austin, in a contained location that can manage the logistical demands.”

Outdoor Music Events

Circuit of the Americas is designed to host outdoor music events and concerts in what is envisioned to be a grand plaza. With Austin as the ‘Live Music Capital of the World,’ dozens of prominent artists that call Austin home along with national touring groups will enjoy entertaining fans in an entirely new venue.

“I think the outdoor concert venue is going to be very exciting for people,” said Sandy West. “To continue our performance and competition theme, we have even talked about having a battle of the bands event in conjunction with a big nonprofit event – our own ‘Austin Idol’ competition.”

A monthly music series is also being arranged on the 2012 calendar similar to the popular ‘Blues on the Green’ series. Organizers believe this will be especially attractive to nearby residents who can make Circuit of the Americas a regular part of their weekly entertainment choice.

New Aerial Pictures, Time lapse Video Now Available

Aerial photographs of the construction activity as well as a time-lapse video of construction progress from March 29 to April 29 are now available at http://www.CircuitoftheAmericas.com
About Circuit of the Americas

Circuit of the Americas will be a world-class destination for performance, education and business. It will be the first purpose-built Grand Prix facility in the United States designed for any and all classes of racing, from motor power to human power, and be the U.S. home to both the Formula 1 and MotoGP Grand Prix World Championships.

Circuit of the Americas’ master plan features a variety of permanent structures designed for business, education, entertainment and race use. Its signature element will be a 3.4-mile circuit track with capacity for 120,000 fans. Other support buildings will include a medical trauma and care training facility, 14 executive meeting suites, a conference center, a banquet hall as well as an expansive outdoor live music space. Future proposed amenities include a driving/riding experience, a motorsports driving club, kart track, grand plaza event center and tower, and a trackside recreational vehicle park. For more information, visit http://www.CircuitoftheAmericas.com.

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Jeff Hahn
Hahn, Texas Communications
(512) 344-2017
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