New WOW Heads to Europe for a Symposium on Innovation Through New Ways of Working

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Plans are underway for the 11th New Ways of Working® (New WOW) symposium, to be held September 25-28, 2011 in Utrecht, The Netherlands. Thought leaders and members of the organization will investigate innovation through new ways of working.

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Today’s multi-national organizations no longer have the luxury of assembling co-located teams but must work with a geographically dispersed staff, relying on collaborative technology. In such an environment, it can be difficult to sustain innovation.

New Ways of Working (New WOW) is a membership organization of thought leaders from companies and academia exploring research into new ways to organize work: how, where, when and with what tools. Twice a year, New WOW brings together experts from the intersection of architecture, workplace design, information technology, psychology, engineering, human resources, and organizational development to discuss a major theme in depth.

New WOW’s next symposium looks at innovation and what international organizations should be doing to ensure that they can sustain innovation given the new reality of distributed work. Discussions will focus on how organizations work throughout their entire operations to encourage and support innovation, and especially breakthrough, discontinuous, or disruptive innovation.

At the symposium, Dr. Bettina von Stamm will present a research paper on Innovation Through New Ways of Working. Dr. von Stamm is director and catalyst of the Innovation Leadership Forum. With a first degree in architecture and town planning, an MBA, as well as, a Ph.D. from London Business School, Dr. von Stamm has developed an expertise in innovation, new product development and design. She is the author of two books, ‘The Innovation Wave’ (2002) and ‘Managing Innovation Design & Creativity’ (2003), both published by Wiley. She has also developed the Innovation Wave®, a tool for the facilitated assessment and development of innovation capability in organizations. Her clients include the BBC, IDEO, Ford, SKF and Ernst & Young International.

The balance of the sessions will be spent exploring different aspects of this symposium theme, such as:

  •     What is the impact of the increasing global distribution of groups on the ability of companies to innovate?
  •     Do groups have to be collocated to innovate?
  •     How does trying to innovate using information technologies change the company and its culture?
  •     What’s the impact on trust and the transfer of informal knowledge, which are so important for innovation, of increasingly virtual and distributed groups?
  •     How does serendipity happen in a distributed company?

“Today’s multi-national organizations are challenged to produce innovative ideas and products. They no longer have the luxury of assembling co-located teams but must work with a geographically dispersed staff, relying on collaborative technology for much of their communication,” says Jim Creighton, thought leader and co-founder of New Ways of Working. “In such an environment, it can be difficult to sustain innovation.”    

New WOW’s host at the meeting is YNNO, a Netherlands-based consultancy firm specializing in innovative ways of working. Participants will convene at Youmeet, YNNO’s creative meeting center.

The symposium will be attended by New WOW members who are thought leaders in new ways of working, from diverse disciplines, and from the practical, corporate and the academic worlds. The symposium is free for members and is open to non-members for a fee of $900.

About New Ways of Working
New Ways of Working (New WOW) is a membership organization of thought leaders from companies and academia exploring new ways of working such as distributed work (telework), environmental sustainability and work, cross-cultural work, innovation and productivity. Members take an interactive approach to workplace change, combining insights from corporate real estate, human resources, and information technology.

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