Brands that effectively engage consumers in-aisle with mobile to clear barriers to purchase will ultimately win.
Portland, OR (PRWEB) May 27, 2011
White Horse, a leading digital marketing agency committed to delivering the optimal user experience across all digital touch points, is hosting the Mobile Retail 2011: In-Aisle Mobile Engagement webinar on June 15th. The event will offer highlights from the White Horse Digital Futures Group’s first-of-its-kind study documenting the in-aisle experiences of 13 mobile-savvy shoppers.
According to March 2011 Nielson predictions, 43% of the US mobile phone population will have Smartphones by the end of 2015. The White Horse study confirms that smartphones are already having a profound impact on shopping behaviors. On-the-fly product comparisons, scanning and mobile research all threaten product sell through for brands without solid mobile strategies. “Mobile Retail 2011: In-Aisle Mobile Engagement” attendees will receive behind-the-scenes look at what smartphone shoppers are thinking and doing to inform proactive mobile marketing tactics.
“The study footage is startling. It reveals an environment whose complexity and fragmentation are matched only by consumers’ determination to make the experience work for them,” said Eric Anderson, VP of Marketing at White Horse. “Brands that effectively engage consumers in-aisle with mobile to clear barriers to purchase will ultimately win.”
Registration for Mobile Retail 2011: In-Aisle Mobile Engagement is open now. By signing up, you will automatically receive a copy of the full research report. This is the second in a planned series of mobile marketing research efforts that will be produced by White Horse’s new Digital Futures Group.