SmartZip Analytics Partners with WingWire to Provide Housing Market Data on Real Estate Websites

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New website platform helps real estate professionals enhance online marketing with in-depth market and neighborhood insights.

WingWire Market Data

The WingWire statistical interface will bring our robust housing data and analytics to life and give unprecedented access to real estate agents and their clients.

SmartZip Analytics, a leader in real estate insights and analysis, has partnered with WingWire, a website platform for real estate professionals, to display searchable housing market data on the new WingWire websites. The partnership allows visitors to a real estate agent’s WingWire website to view real-time housing, economic, lifestyle, education, and demographic information on any neighborhood (zip code) across the U.S. while comparing it to the county, state and the nation.

With this integration, WingWire websites provide real-time information on over 30 vital real estate characteristics, which include housing statistics such as home price trends and turnover ratios, demographics such as population and median income, economic factors such as job growth and unemployment rates, and quality of life metrics such as crime, weather and commute times. For real estate agents using WingWire, SmartZip Analytics data is automatically displayed through WingWire's proprietary statistical interface, which uses interactive charts and graphs to make it really intuitive for consumers to understand the rich content. WingWire websites also allow users to compare neighborhood-level data for zip codes against the county, state and national averages.

“The WingWire statistical interface will bring our robust housing data and analytics to life and give unprecedented access to real estate agents and their clients,” said Avi Gupta, vice president of marketing and business development at SmartZip Analytics. “We are excited to be working with WingWire to help real estate agents enhance their marketing and lead generation efforts through this innovative new website platform.”

"When consumers search for homes, they want a lot more than just the listing details; they are looking to better understand the neighborhood and how it compares to the broader markets to gain confidence in their home selection process” said Casey Wright, co-founder of WingWire. “Our partnership with SmartZip Analytics gives us ready-access to the most comprehensive and up-to-date content and allows our real estate clients to provide these compelling insights directly to their users."

Production deployments of real estate websites powered by WingWire begin on May 31, 2011.

An online market report using SmartZip data can be found on the sample WingWire website at http://www.wingwire.com/sample.

About SmartZip Analytics, Inc.

SmartZip Analytics is a leader in real estate analytics, helping banks, real estate professionals and consumers make smart decisions about real estate. Backed by Intel Capital and adopted by leading real estate websites and businesses, SmartZip’s products offers valuable insight about pricing, investment quality, risk, desirability and likelihood to sell. SmartZip home values, ratings and analysis are available for over 75 million homes in 56,000 U.S. neighborhoods. SmartZip is a privately held corporation headquartered in Pleasanton, California, and can be found on the web at http://www.smartzip.com.

About WingWire

WingWire is the new real estate website division of Wright Brothers Communications, a company that specializes in online marketing solutions for real estate professionals. WingWire is the first ever real estate website with custom auto-blogging technology. It automatically creates and publishes custom content to each agent’s website three times a week, based on agent preferences. Wright Brothers Communications is a privately held corporation in Mission Viejo, California, and can be found on the web at http://www.wingwire.com.

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Avi Gupta
SmartZip Analytics, Inc.
925-218-1924
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Casey Wright
Wright Brothers Communications
619-600-1563
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