We’re also pleased to announce as part of our commitment to the developer community that we’ll waive our standard 20% commission and pay out 100% of the ad revenue for the duration of the Private BETA to all developers who register at http://appatyze.com
(PRWEB UK) 31 May 2011
Appatyze, (http://www.appatyze.com), the world’s first online auction platform for buying and selling in-app advertising on Facebook, today announces the start of its Private Beta developer launch with leading social entertainment companies RockYou and wooga on-board as its first major publishers.
These leading Facebook games publishers will be using the Appatyze platform to place and manage adverts on other developers’ applications, targeting more users for their games.
As well as acquiring users, these leading advertisers, together with the other Facebook developers who’ve already signed up for the Appatyze Private Beta, will use the platform to generate revenue by allowing ads within their games.
“We are excited to be working with Appatyze and exploring the capabilities of this smart new platform,” said Thorbjörn Warin, Head of Marketing at wooga. “Appatyze has the potential to be very powerful and is already helping us further monetize our games.”
James Rankin, CEO of Appatyze: “We’re delighted to have signed up some of the largest Facebook social games companies to the Appatyze platform within weeks of announcing the Private Beta. That most have chosen to use Appatyze as both a developer and an advertiser means that they will be able to take full advantage of the service: acquiring targeted new users cost effectively as well as monetizing their existing users.
"We’re also pleased to announce as part of our commitment to the developer community that we’ll waive our standard 20% commission and pay out 100% of the ad revenue for the duration of the Private BETA to all developers who register at http://www.appatyze.com.”
With backing from games industry professionals including Ian Livingstone, co-founder of both Games Workshop and Eidos Interactive, Appatyze has been created and developed by a very experienced team who fully understand the challenges faced by developers who are endeavoring to monetize their games. Many developers have used one of the increasing number of ‘click share’ services to help grow their apps. Appatyze is a completely different solution as it not only delivers ad revenue to developers, but also lets them target where and when they want to spend the money their traffic has earned, putting the developer firmly in control.
Following oversubscription of its initial Private Beta programme, Appatyze announces further 50 places for developers to participate in the Private BETA. All developers who register and complete the sign up process will keep 100% of the revenue generated by their games for the duration of the Private Beta period. Both developers and advertisers should register now to participate in the Private BETA at http://www.appatyze.com.
Appatyze is listed as an authorized Facebook Advertising Provider because of its commitment to advertising quality.