"APT helps us gain insight into which programs are successful and then enables us to easily demonstrate that benefit to our customers,” said Mike Thaman, Chairman and CEO of Owens Corning.
Washington, DC (PRWEB) May 31, 2011
Applied Predictive Technologies (APT) announced today that Owens Corning, a world-leading building products and glass fiber reinforcements manufacturer, has chosen to renew its licensing agreement for APT's Test & Learn Management Solution™. Owens Corning leverages APT’s retail testing software to gain precise analytical insights and maximize profit impact related to specific programs and business outcomes. The solution helps drive dozens of high-impact tests within its organization to enable well-informed, actionable and strategic business decisions.
Manufacturers and their retail trading partners choose APT Test & Learn™ to determine the incremental performance effect of any new consumer-focused initiative before making profound investments in rolling out the idea across the entire enterprise. APT’s proprietary Test & Learn software and associated business best practices are being employed by over 50 Fortune 500 companies around the world to test and optimize initiatives spanning capital investment, operating, merchandising, and marketing decisions throughout the retail network.
Owens Corning is part of a growing list of top US manufacturers that have licensed APT’s Test & Learn Management Solution™ including well-known manufacturers such as Hanes Brands Inc., Kraft Foods, and American Greetings. “A large part of our business relies on being able to understand the effectiveness of various initiatives with our customers, such as advertising, promotions, and in-store displays. We leverage APT’s Test & Learn Management System™ to better understand the effectiveness of each initiative and make strategic decisions based on the resulting analysis. APT helps us gain insight into which programs are successful and then enables us to easily demonstrate that benefit to our customers,” said Mike Thaman, Chairman and CEO of Owens Corning.
"Our continued relationship with Owens Corning is a testament to the value our solution delivers. APT has helped Owens Corning quantify the ROI of media investments and identify which initiatives are most successful. As they continue to build upon the value they deliver to their customers and partners, we look forward to continuing a successful and rewarding future together,” said Patrick O’Reilly, President of APT.
To learn more about APT and scientific testing, visit http://www.predictivetechnologies.com
About Owens Corning
Owens Corning is a leading global producer of residential and commercial building materials, glass fiber reinforcements and engineered materials for composite systems. A Fortune 500 company for 57 consecutive years, Owens Corning is committed to driving sustainability through delivering solutions, transforming markets and enhancing lives. Founded in 1938, Owens Corning is a market-leading innovator of glass fiber technology with sales of $5 billion in 2010 and 15,000 employees in 28 countries on five continents. Additional information is available at: http://www.owenscorning.com
About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & LearnTM, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT’s Test & LearnTM software, including Subway, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe’s, Victoria’s Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. Learn more about APT at: http://www.predictivetechnologies.com