Walgreens Expands Distribution of Xenna’s Curlaway® Hair Relaxer

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Xenna® Corporation announced today that its Ian Charles® Curlaway Curl Relaxer is now available at over 1300 Walgreens stores, significantly expanding its retail distribution nationwide. It is also available on the drug chain’s website at http://www.walgreens.com. Curlaway Curl Relaxer has been gaining ground for the past 6 years with women who are looking for a natural alternative to alkaline chemical relaxers.

Xenna® Corporation announced today that its Ian Charles® Curlaway Curl Relaxer is now available at over 1300 Walgreens stores, significantly expanding its retail distribution nationwide. It is also available on the drug chain’s website at http://www.walgreens.com.

Curlaway Curl Relaxer has been gaining ground for the past 6 years with women who are looking for a natural alternative to alkaline chemical relaxers.

Xenna (http://www.xenna.com) CEO Carol J. Buck says “We’re very excited that Walgreens has expanded its distribution of Curlaway. We formulated Curlaway Gel primarily with natural ingredients to straighten hair gradually, without drying or breakage. Curlaway uses natural plant ingredients, rather than high-pH chemicals to gently soften and reduce curl.”

“While chemical relaxers have their place and do an excellent job of removing curl quickly, many African American women want a softer, loser style that retains body. Curlaway fills this need with a product that is a more gradual relaxer.”

Naturally formulated with a patented combination of fermented grains, plant oils, vitamins and minerals, Curlaway is neither drying nor damaging to hair and gently removes curl with continued use, giving the user complete control over the texture of their hair.

Curlaway Gel can be applied overnight as a rinse-out treatment and/or daily in smaller amounts as a leave-in styling gel. Straight hair is also possible with continued use, but Buck says most users want hair that has soft bounce and a full-body curl.

While the product goes beyond the benefits of hair texturizers, Curlaway also has the advantage of being reversible (curl will eventually return if one stops using it).

In addition to creating healthier-looking hair, Curlaway can be applied over previously relaxed hair to refresh a perm, and applied before or after dying hair.

Curlaway is used by all ethnicities, however, and is also purchased to control frizz, make hair easier to comb, and even to detangle or relax children’s hair.

Buck says, “The ethnic hair care category consists of more than 60 million consumers with an estimated buying power of over $1.5 billion. While beauty salons have been adversely affected by the economy, Curlaway sales have seen continued gains. Since it fills an unmet need for a gradual, gentle at-home relaxer, we expect continued sales growth at Walgreens.”

A complete list of the Walgreens stores carrying Curlaway Gel can be found at http://www.curlaway.com.

Curlaway Relaxer is located in the hair relaxer aisle, and is 100% money-back guaranteed. Xenna currently offers a $4.00 mail in rebate coupon on their website at http://www.xenna.com/xenna_coupons.html .

Xenna has a commitment to the environment, as well as to the personal well-being of its customers. Manufactured in the USA, Curlaway is biodegradable, not tested on animals and contains no animal by-products.

To contact Xenna call 800-368-6003 (business hours Monday -Friday Eastern Time). View consumer reviews at http://www.xenna.com/curlaway_customer_reviews.html Follow Curlaway and other Xenna product updates on Twitter: http://www.twitter.com/xennacorp.

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Carol J. Buck
Xenna Corporation
(800) 368-6003
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