Ryan outlines the awareness strategies that influence business decision makers to buy from a company.
Colorodo Springs, CO (PRWEB) May 31, 2011
Christopher Ryan, president of Fusion Marketing Partners (FMP), a business-to-business (B2B) marketing and sales enablement consultancy, today announced the release of his new eBook, Powerful B2B Marketing Strategies to Drive Awareness. It is the first of a planned three-book series, C-Level Guide to Growing Awareness, Leads and Revenue.
Drawing on his decades of experience in marketing, technology, and senior management, Ryan outlines the awareness strategies that influence business decision makers to buy from a company, delivering actionable information on topics such as building a brand promise, push versus pull marketing strategies, the foundations of B2B public relations, and how to use social media to build awareness. The eBook is available for free download at the Fusion Marketing Partners website and is also available to Kindle readers at Amazon.com for $2.99. The title will also soon be made available to Apple devices via the Apple Store.
As both a services provider and in-house marketing executive, Ryan has played a transformational role in driving marketing and sales programs that achieved shorter sales cycles, higher close rates and greater profit margins. Prior to founding Fusion Marketing Partners, he served as Vice President of Marketing of SpringCM, the world’s leading provider of on-demand content management solutions; Vice President of Marketing at Stellent, Inc., a $125 million supplier of enterprise content management (ECM) software and services; as well as Vice President of Worldwide Product Marketing for FrontRange Solutions, Inc., a $100 million supplier of customer relationship management (CRM) software. Ryan was also co-founder and Chief Marketing Officer of Saligent Software, Inc., a marketing automation software and services company. Ryan has also held senior management positions at PeopleSoft, Sybase, and Group 1 Software.
About Fusion Marketing Partners
Fusion Marketing Partners is a strategic B2B marketing and sales enablement consultancy that specializes in analyzing and adding value to every part of its clients’ marketing-through-sales processes. The company was founded by principals with deep experience in business-to-business marketing and sales at leading companies like PeopleSoft, Sybase, SpringCM, Zoot Enterprises, Group 1 Software, MCI, Stellent, Optika, IDC, and FrontRange Solutions. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a repeatable and predictable framework for generating awareness, qualified leads and revenue. For more information, please visit http://www.fusionmarketingpartners.com.
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