Consumer Contact Announces Corporate Re-branding and Name Change to Corsential

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Corsential provides best in class enterprise feedback management and customer experience management solutions. Formerly known as Consumer Contact, Corsential brings to the market over 40 years of research experience.

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It’s very gratifying to see clients’ efforts recognized in this manner and to know that we have played a role in this significant achievement.

Consumer Contact, a leader in quality market research and data collection services, announced today the launch of its new corporate identity and change of name to Corsential. Corsential is now the umbrella brand for all the company’s divisions – Customer Experience Reporting (formerly Loyalty Monitor), closed-loop performance management solutions and data collection services. Unveiled recently to employees and customers across North America, the rebranding comes into effect today and applies to all marketing and communications materials, including the company’s website at

“The name Consumer Contact had its roots in our early consumer-focused offerings and served us well for nearly 40 years,” said Derek Bildfell, president and chief executive officer, Corsential. “However, the company has evolved to the point where the name no longer reflects our entire business, or strategic direction. Today, we provide business-to-business as well as business-to-consumer services. Our new name and visual identity better represent our activities and our future – excellence in data collection and customer experience management.”

The New Corporate Identity

Corsential derives its name from “core” and “essential”; the rationale being that at the core of every business are its customers and that the customer experience is essential in determining business success.

The new logo symbolizes the interconnectedness and closed-loop process between Corsential’s clients and their own customers. The two overlapping “conversation bubbles” signify constant communication and feedback between parties. The branding colours reflect the qualities Corsential embodies as an organization -- dark green represents renewal, growth and innovation, and gold represents quality, value and prosperity. To view the new brand identity, please visit:

Temkin Group Recognizes Corsential Clients

The launch of Corsential follows the April release of the Temkin Experience Ratings. The Temkin Group, a respected customer experience research and consulting firm, rates firms based on consumer feedback from recent company interactions. “A number of our financial clients, including TD Bank, have made the 2011 Temkin list,” said Bildfell. “It’s very gratifying to see clients’ efforts recognized in this manner and to know that we have played a role in this significant achievement. We’re proud of our 40-year-history of helping clients succeed and look forward to many more decades of leadership in quality market research and data collection under our new name, Corsential.”

About Corsential

Corsential (formerly Consumer Contact) has almost forty 40 years’ experience helping businesses become more successful by better understanding what their customers want. By collecting customer feedback and reporting it in an interactive, actionable and insightful manner, Corsential helps facilitate positive change in client-facing employees, improve the customer experience and increase loyalty. A division of Greenwich Associates, Corsential specializes in providing customer experience management solutions, and business-to-business research. It has five call centres and 470 stations in Canada and the U.S. and conducts more than one million customer loyalty interviews a year. Visit for more information.


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Andrea Loziuk
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