MobileLeads.com Selects BlueCava Device Identification Technology to Enhance Mobile Targeting Capabilities and Combat Lead Fraud

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Leaders in mobile marketing and device identification team up to deliver better, more targeted leads to advertisers.

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"We saw a huge advantage in offering our advertisers a technology that will enhance audience targeting in each mobile campaign they deploy.” MobileLeads CEO, JT Benton

MobileLeads.com, a marketing communications firm headquartered in Tempe, Arizona, and BlueCava (http://www.bluecava.com), the leading provider of advanced technology that enables businesses to identify and profile the devices used by their customers, today announced a strategic partnership to embed BlueCava’s Device Identification technology into its newest mobile lead generation platform.

MobileLeads.com’s new platform offers a Cost-per-Lead (CPL) format through which advertisers and publishers converge to buy and sell live inquiries via the mobile web. BlueCava’s Device Identification Platform is a patented technology that identifies internet-connected computing devices and creates a permanent, unique fingerprint for each. Embedding device fingerprinting capabilities into MobileLeads’ lead generation platform will enable clients to benefit from more sophisticated mobile ad targeting and a way to significantly prevent lead fraud.

“Our clients rely on MobileLeads.com’s lead generation platform to generate targeted, real-time inquiries from consumers browsing the mobile web. We saw a huge advantage in offering our advertisers a technology that will help to not only verify every high-quality lead, but also to enhance audience targeting in each mobile campaign they deploy,” said JT Benton, Chief Executive Officer at MobileLeads.com.

“MobileLeads.com was wise to arm its clients with BlueCava’s device ID technology,” said Jim Misuraca, Vice President of Channel & Partner Sales at BlueCava. “Having access to both real-time and historical data about devices participating in any touch point of a mobile ad campaign helps advertisers quickly identify trends and more accurately spot anomalies.”

About MobileLeads.com
MobileLeads.com is a marketplace where advertisers and publishers converge to generate high quality leads on the mobile web. The firm specializes in Cost-per-Lead (CPL) engagements, however, they also offer Cost-per-Acquisition (CPA) campaigns in special circumstances. The company is comprised of seasoned internet marketers with significant experience in the higher education, sustainability and green tech, real estate, business opportunities, mortgage, senior services, insurance, healthcare and automotive industries.

For more information visit MobileLeads.com or follow the company on Twitter at twitter.com/mobileleads.

About BlueCava
Based in Irvine, California, BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction.

With BlueCava’s patented technology, companies can uniquely identify Internet connected devices including computers, mobile phones, set top boxes and gaming consoles, to better adapt and respond to customer needs.

For more information, visit BlueCava online at http://www.bluecava.com or follow them on Twitter at twitter.com/bluecava.

Media contacts:

MobileLeads
480.626.4141
press(at)mobileleads(dot)com

Kayla Zerby
The Morris + King Company for BlueCava
212.561.7454
kayla.zerby(at)morris-king(dot)com

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JT Benton
press@mobileleads.com
(480) 626-4141
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