Austin Texas based DiscountElectronics.com Acquires PC Outlet of San Antonio

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This acquisition makes Discount Electronics the largest retailer of used and refurbished Dell computers and laptops in Texas. DiscountElectronics.com now has 100+ employees in Texas and estimated revenue of $20M+

Discount Electronics - Refurbished Dell Store

Flagship Store in Austin, Texas

Both companies had been found on the Inc 5000 list of fastest growing companies in America for years. The two combined are sure to continue to grow at an astronomical rate.

On March 18th, 2011 Austin based First E-Commerce, Inc., the parent company of DiscountElectronics.com came to an agreement with ISDE, Inc. of San Antonio to purchase the assets of San Antonio computer chain PC Outlet. PC Outlet’s assets included three retail stores and the e-commerce site SA-PC.com

PC Outlet opened in 2003. The company’s 2010 revenue was just over $5M. PC Outlet opened its third store on Loop 410 in San Antonio just three weeks before the sale took place. This acquisition leaves First E-Commerce with 7 retail stores in Central Texas, 4 e-commerce websites and estimated combined revenue of $20M for 2011.

Both companies had been found on the Inc 5000 list of fastest growing companies in America for years. The two combined are sure to continue to grow at an astronomical rate. This deal makes the DiscountElectronics.com brand the largest retailer of used and refurbished Dell parts, computers and laptops in Texas.

Shortly after the sale took place web store traffic for SA-PC.com was being redirected to DiscountElectronics.com. When asked why, they CEO of First E-Commerce, Inc., Rick Culleton stated “DiscountElectronics.com is more polished web experience with a much more extensive inventory of Dell parts.” First E-Commerce, Inc also operates the ‘as seen in SkyMall’ website PCforSale.com as well as the B2B computer site IZPC.com.

Mac Valdez, the GM for PC Outlet will stay on as the area manager of San Antonio for DiscountElectronics.com. Discount Electronics hired 95% of PC Outlet’s employees and is getting ready to add more hire more employees as they prepare for the grand opening of a new store at 434 SW Military in South San Antonio.

DiscountElectronics.com was founded in Austin, Texas in 1997 by Rick Culleton who still runs the company today. Prior to this acquisition the company’s growth had been 100% organic. First E-Commerce now employs over 100 people in the Central Texas area.

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Rick Culleton