The panel will discuss social media strategies that go beyond listening and engagement and how companies can achieve measurable ROI from their social marketing efforts.
San Carlos, CA (PRWEB) May 31, 2011
The Silicon Valley American Marketing Association is hosting a social media panel discussion, sponsored by Zuberance, on June 2nd, 2011 at 5:30pm in San Jose for marketers seeking insights on how to leverage social media to energize their best customers (AKA Brand Advocates.)
The panel will feature Maria Poveromo, Director of Social Media, Adobe Systems, Laura Messerschmitt, Senior Marketing Manager, Intuit, Susan Etlinger, Consultant, Altimeter Group, Rob Fuggetta, Founder/CEO, Zuberance, and will be moderated by Chris Arens, Partner, Client Services, Catalyst + SF.
Most companies have set up Facebook pages and Twitter accounts, and some have succeeded in gaining hundreds of thousands of fans and followers. However, “liking” or following a brand is a fairly passive action and does not directly lead to ROI. The panel will discuss social media strategies that go beyond listening and engagement and how companies can achieve measurable ROI from their social marketing efforts.
- How to identify and energize your best customers (AKA your brand’s Advocates)
- How leading brands are leveraging Word of Mouth and social media to drive leads, increase conversions and sales
- How to measure social media marketing ROI
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