eSafetyAlert Announces an Alarming 81 Drowning and More Than 70 Near-Drowning Incidents Have Been Reported in First Five Months of 2011

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According to eSafetyAlert, Summer is the Time to Remember “Layers of Protection,” Pool Alarms, and Other Tips to Prevent Child Drowning Accidents In Pools and Spas

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“We laud the CSPC’s first-of-its-kind national public education effort to reduce child drownings and near-drownings in public swimming pools and spas," said Todd Appleman,

With summer in full swing, more than 150 drowning and near-drowning incidents have been documented in media reports in 30 states coast-to-coast. According to eSafetyAlert, this figure is up by 32 incidents reported only three days prior to Memorial Day, on May 27, when there had been 55 drowning and 63 near-drowning incidents confirmed nationwide.

“At this pace, water safety advocates, first responders, and healthcare professionals are bracing for these tragedies that annually claim the lives of nearly 400 children, most of whom are under age of five,” said Todd Appleman, president and founder of “As a long-time advocate of public education campaigns about pool and spa safety, we fully support the U.S. Consumer Product Safety Commission’s (CPSC) Pool Safely: Simple Steps Save Lives 2011 public service announcements campaign.”

Since January 2010, the Pool Safely campaign has tracked more than 530 media-reported drowning, near-drowning, and entrapment incidents. Steps such as staying close to children at all times, learning water safety skills and having the appropriate equipment, can help families have a safer experience in and around pools and spas. To learn more about the campaign’s simple, but effective water safety steps, click here and Pool Safely for more details.

“We laud the CPSC’s first-of-its-kind national public education effort to reduce child drownings and near-drownings in public and residental swimming pools and spas. After many years of work between public and private organizations, a grassroots effort is now serving as a central resource for a clear and consistent message about drowning prevention,” said Mr. Appleman.

As a Pool Safely supporter, is dedicated to helping to promote the Pool Safely campaign’s safety messages to the public which includes distributing materials, posting information online, holding events, and incorporating the campaign into existing public safety outreach programs.

“Also, having been a reseller of the Safety Turtle water immersion alarm for nearly 10 years, we have come to understand that drowning in residential pools and other water hazards is a year-around concern in states like California, Florida, Arizona, and Texas, where drowning is the leading cause of death for children under five and the second leading cause of accidental death for children under 14,” added Mr. Appleman.

The Centers for Disease Control and Prevention (CDC) reports that for every child that drowns, six more children are involved in "near-drowning" incidents that often lead to permanent neurological damage, life-long disabilities, and catastrophic medical costs.
"Parents and guardians need to be extra vigilant in protecting children around water hazards," said Mr. Appleman. "The family swimming pool is supposed to be a source of fun and recreation. The problem is swimming pools are also very dangerous."

The gap in awareness and lack of action among parents became acutely apparent when, and Terrapin Communications, the company that designed and markets the Safety Turtle pool alarm, commissioned a national Harris Interactive poll. “The study results revealed that only 41 percent of parents with swimming pools said they had installed one or more layers of protection recommended by the CPSC and the American Society for Testing and Materials (ASTM).

“Our message to parents and children is simple: stay safe in and around pools and spas by practicing as many safety steps as possible,” said Inez M. Tenenbaum, Chairman of the CPSC. “We encourage everyone to have fun in the water this summer, but we also remind parents and caregivers to stay close to children at all times, know water safety skills like CPR, and ensure anti-entrapment drain covers are installed in all pools and spas. Every drowning and near-drowning incident represents a family tragedy.”

“Young children usually drown with a caregiver close by. Contact with the child was lost during the seconds an immersion accident takes to unfold. Rescue, though moments away, is usually too late. The silence of drowning doesn’t give second chances. Our goal is to break the silence of immersion accidents, to give parents that last chance,” added Bob Lyons, of Terrapin Communications.

About CPSC

CPSC is an independent federal regulatory agency created by Congress in 1972 “to protect the public against unreasonable risks of injuries and deaths associated with consumer products.” The Pool Safely campaign is CPSC’s national information and education program associated with the Virginia Graeme Baker Pool and Spa Safety Act (P&SS Act). The Pool Safely campaign is designed to raise public awareness about drowning and entrapment prevention, support industry compliance with safety standards, and improve safety at pools and spas. The Pool Safely campaign is proud to partner with leading organizations, including American Red Cross, The YMCA of the USA, Safe Kids USA, National Drowning Prevention Alliance (NDPA), World Waterpark Association (WWA), USA Swimming Foundation, National Swimming Pool Foundation, National Aquatic Safety Company (NASCO), Abbey's Hope and Association of Pool and Spa Professionals (APSP). For more information, visit the website at and follow the campaign on Twitter @poolsafely.

About Terrapin Communications

Terrapin Communications manufacturers Safety Turtle, the world's leading personal immersion alarm system. Introduced in 1998, as a last layer of protection for parents, Safety Turtle has been adapted to protect adults as well as children, and pets, near hazardous water, pools, ponds and open water. Pool lifeguards now wear Turtles to automatically alert the front desk of a water rescue. High risk patients such as stroke victims wear Turtle visors during [supervised] water exercise. For more information, visit the website at

About is an official reseller of the Safety Turtle alarm. The Safety Turtle alarm consists of one AC-powered Base Station that supports one or more Turtle wristbands of the same color which lock snuggly on a child's wrist with a "child-proof" key. If the child falls into the water, the Turtle sensor sends a signal to Base Station which sounds a siren. Safety Turtle sensors can be placed on a pet’s collar too. It is estimated that 5,000 dogs drown in swimming pools annually in North America alone. Additional information about purchasing Safety Turtle is available at

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