Kids' Clothes Sale Event Featured on Good Morning America

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Just Between Friends is a kids' and maternity consignment event hosted in multiple cities. They received national attention on Good Morning America, showing how families across the country can save and earn money with children's products. This kids' clothes sale event has been compared to a "garage sale on steroids".

Just Between Friends

Just Between Friends is the nation's largest maternity and children's consignment event. They received national attention on March 25th on the ABC morning show Good Morning America, in a segment showing how the event operates and how it both saves families money and earns them money. It was recorded at the Just Between Friends Dallas event on Wednesday, March 23rd.

These events are used for participants to sell new and gently used items for the maternity to pre-teen market. More than simply a kids' clothes sale event, clothing, toys, DVDs, electronics, car seats and safety items, furniture and other items are sold at the events. At the recorded Dallas event GMA correspondent Tory Johnson led a crew to tape the segment, including three moms who were selected to shop at the event in an effort to save the most money and be crowned as the "GMA Winner".

Just Between Friends was started as a neighborhood sales event in Tulsa, Oklahoma, by President Shannon Wilburn in 1997. Wilburn and her friend Daven Tackett hosted a sale while inviting 17 friends to be consigners. Promoted only in their neighborhood, the gross sales reached approximately $2,000. Each new season a new, larger event was held until 2003, when Just Between Friends Franchise System, Inc. was formed to develop and sell franchises. Now they have 109 franchises in 21 states.

When asked about how they felt running this business with respect to today's economy, owners from Just Between Friends said they felt this approach worked well in the market. "Consigning fills several economic necessities in the lives of American families," said Daven Tackett, vice president of JBF and mother of two teen daughters. "Higher income families are looking for tax deductions and a fair return on the investment they have made in boutique and designer name brand clothing, equipment, furniture, bedding, toys and accessories. Mid-income families are looking for ways to maintain their current standard of living by buying and selling gently-used items for their children. Low-income families need alternative 'shopportunities' to find the items they need for their kids, at prices they can afford."

The next three events being offered by JBF are in St. Cloud, Minnesota, from June 9-11, in Lynnwood, Washington, from June 10-12 (both for summer items), and in Tulsa, Oklahoma, from August 21-27 for a fall sale.

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