"...most web designers do not have Internet marketing experience..." says John Mu
Brisbane, Queensland (PRWEB) June 03, 2011
Krisztian Panczel and John Mu from Web Connection Pty Ltd (Australian online Internet Marketing Young Guns), have blown the lid off the online web design industry in their special free report '7 Big Reasons Why Websites Don't Rank - And What You Should Do To Fix It'.
Since commencing Web Connection, the company have encountered growing numbers of frustrated business owners pleading for immediate online assistance. "We are concerned about the growing number of frustrated business clients coming on board telling us similar distressing stories. Many businesses have paid and are paying web designers for websites that simply are not designed for search engine optimisation (SEO) in mind," says Krisztian Panczel at http://www.webconnection.com.au/.
Research reveals that the majority of business owners understand the importance of having an online presence, however, lack the knowledge of what's required. Due to the lack of understanding, business owners are not equipped with the right questions to screen web designers and assess if they possess the skills needed to get the job done. Therefore, business decisions are made on assumptions that all web designers have Internet marketing knowledge. This is far from the truth. "Most of the new clients we start working with have a similar story. We find that the reason why they are not getting traffic to their websites is because they have paid a cheap and nasty web designer that has not made the website SEO friendly. What's worse is that most web designers do not have Internet marketing experience, so even if we fixed the websites up and made them SEO friendly, the websites will have low conversion rates as it was not built with the right marketing foundations required to convert traffic. In saying that, there are many instances where it was cheaper for the client to get a new website built from scratch than getting it fixed up," says John Mu http://www.webconnection.com.au/.
This is a huge problem affecting the entire industry and is continuing today. This problem will not go away unless governments intervene and bring in tighter controls and regulations. This may include forcing web designers to disclose to business owners their limitations. But tightening regulations within this industry will be difficult and presently a solution is nowhere to be seen. As the world continues to spin, businesses are continuing to contract web designers for a job intended for Internet Marketers.
The only solution that businesses can take right now, is to educate themselves on this subject. Business owners that feel they could have been a victim and have paid for a website that does not rank or convert traffic are recommended to download a free copy of the complementary free special report ‘7 Big Mistakes Why Websites Don’t Rank-And What You Should Do To Fix It’. The report was specifically written to help business owners and entrepreneurs avoid and rectify this issue and can only be accessed from http://www.webconnection.com.au/.