The text message + link innovation is a great way for brands to get started in mobile marketing, especially if used for promotions. It is cheaper and faster to build than a mobile app or entire mobile site, and consumer engagement can be measured instant.
(PRWEB) June 08, 2011
GraphicMail has launched its mobile coupon program and the first audience to be introduced to it in the US market was the participants of the recent Virtual Conference on Mobile Marketing, organized by MarketingProfs. The innovation has been met with keen interest by industry representatives as it enables small businesses, corporates and organizations alike to enter the mobile communications world with little effort, and at a low cost.
Mobile marketing has firmly established itself as a key advertising channel and the use of mobile coupons now appear to be motivating sales and driving the most of the market’s growth. As more than 70% of the world population is in possession of a mobile phone, it is plain to see why the targeted nature of mobile communication is so remunerative and appealing to businesses.
Also, with Google and Facebook both strongly backing QR (Quick Response) barcodes in promotional campaigns, mobile coupon usage looks set to revolutionize digital promotions by a fantastic increase in the consumer engagement margin between 2011 and 2013.
GraphicMail’s solution: create and send your own mobile promotions
Motivated by the growing market-resonance of coupon-driven campaigns, GraphicMail’s free mobile editor lets you set up your promotions on a mobile page along with images (for instance a QR-coded image), videos and marketing messages. This can then be sent to subscribers via an SMS with a link to that very same mobile page, enticing consumers to click-through to and revisit your content in order to benefit from the retail perks of using coupons.
“The text message + link innovation is a great way for brands to get started in mobile marketing, especially if used for promotions. It is cheaper and faster to build than a mobile app or entire mobile site, and consumer engagement can be measured instantly,” says Barbara Ulmi, GraphicMail Marketing Manager.
The use of mobile coupons in the USA – latest stats
According to a study by Juniper Research, Mobile coupons represent the fifth most popular use of mobile marketing today, but amazingly, the teeny $90 million 2009 U.S. market for mobile coupons is projected to grow to $6.5 billion by 2013. Compete, a consumer behavior survey panel and digital intelligence agency for top brands, asked mobile users about their most recent purchase with a coupon and learned that 57% would not have bought the item if they did not have one. They also discovered that the average amount spent was about $94 more with a coupon than without and that customers were 6% more likely to purchase from the retailer again if they used a coupon before. All of which are highly convincing statistics which will encourage more widespread use of mobile coupons and greater investments by businesses in coupon services as a promotional means. Much of the traditional paper-based coupon practices are now moving to mobile, which is not surprising, considering the increase in efficiency and decrease of costs of having a mobile coupon text message on your cell phone. In 2009, US businesses issued 367 billion coupons, of which consumers modestly redeemed 3.3 billion. But in less than three years from now, over 200 million Americans are projected to have redeemed a mobile coupon, which would make it a leading advertising method.