Yonkers Customers Choose the KIA Optima over the Honda Accord

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Optima overtakes Accord, placing #6 on Consumer Reports' list of best midsize sedans

We pride ourselves on always having the lowest price

The top-selling Honda Accord has just been topped in the prestigious Consumer Reports ranking by a surprising competitor: the newly redesigned 2011 Kia Optima. On May 11, it was reported that the Optima is now rated #6 overall on the independent organization's ranking of the best midsize sedans, unseating the popular Accord sedan, previously a giant in the market.

The car has already proven a hit with Yonkers customers, though, according to Yonkers Kia manager Josh Aaronson. Sales of the sedan have been at an all-time high since the new model was launched, and Kia Motors itself reports an astounding 56% upswing in sales for the month of April. "Kia is climbing to the top of its class, knocking out big names along the way, and the feedback we receive from our customers has been overwhelmingly positive."

Consumer Reports credits the Optima with handling superior to that of the Accord. Upgrades include: EPA MPG estimates greater than the Accords, 24 mpg city and 35 mpg highway; 200-horsepower engine; attractive interior and exterior styling with plenty of cargo space; and excellent steering and handling, as reported by test drivers.

The Optima also boasts a Top Safety pick from the Insurance Institute for Highway Safety, making it a serious contender for buyers. In preparation of greater demand, Yonkers Kia has increased its inventory, with several models priced below $20,000.

"We pride ourselves on always having the lowest price, whether it is for a new or pre-owned vehicle," says Aaronson. "What makes us successful is our ability to keep turning over our inventory at LOWER gross but higher volume and never skimping on how we treat our cars or our customer."

Aaronson urges those curious about the Kia Optima to schedule a test drive on their website: YonkersKia.com. With all the accolades rolling in, Kia's popularity will only continue to grow.

About Kia Motors Corporation:
A maker of quality vehicles for the young-at-heart—was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries, which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of almost $17 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia is an official automotive partner of FIFA—the governing body of the FIFA World Cup—as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan—"The Power to Surprise"—represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.

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Jeff Tognetti
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