MailChimp Inbox Inspection Now Free for Monthly Subscribers

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Inbox Inspection uses Litmus preview and spam filter tools for expanded coverage

MailChimp today announced that its popular Inbox Inspection tool is now offered free of charge for all monthly subscribers. Inbox Inspections are a critical tool for good email marketing, providing an accurate representation of how an email campaign will actually look in a reader’s email inbox. Since it’s original launch in 2007 more than 100,000 Inbox Inspection reports have been created. Inbox Inspection reports are now powered by Litmus, a leader in email rendering.

“We’re excited to partner with Litmus to power Inbox Inspections,” commented Ben Chestnut, MailChimp Co-Founder and CEO. “We are able to reduce our costs enough that we can offer the reports free of charge to our paid, monthly subscribers. We hope that more of our customers will take advantage of this feature now that it is free.”

Individual Inbox Inspection reports can also be purchased at $3 per test for Forever Free and Pay As You Go subscribers.

Litmus excels in fast rendering times and support for mobile devices. Litmus currently offers more than 34 variants of email clients as well as 12 spam filter checks. In addition to the standard desktop and web-based clients in both Internet Explorer and Firefox, Litmus also supports iPhone, iPad, Android, Blackberry, Symbian and Windows Mobile 6.5 views. To date Litmus had prepared over 45 million previews.

While web technologies continue to develop to make it easier for designers to convey their message, email clients still rely on web technology from the 1990’s. To ensure an email message displays properly, it’s critical to collect screenshots from actual email clients to understand the reader’s experience. Inbox Inspection powered by Litmus makes this fast, easy, and now free.

About MailChimp
MailChimp supports more than 800,000 subscribers worldwide, sending 1.5 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.

Links:
http://blog.mailchimp.com/inbox-inspections-now-free/
http://litmus.com
http://mailchimp.com/features/inbox-inspector/

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Sue Padgett
MailChimp
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