InnSuites Boutique Hotel Collection Expands in Trademark Licensing

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The InnSuites Boutique Hotel Collection (ibchotel.com) system growth accelerates from its first Hotel Trinity/DFW in March 2008 with 168 rooms & suites to 27 boutique collection hotels today with 2,766 rooms and Suites. InnSuites Boutique Hotel Collection, a division of InnSuites Hospitality Trust (NYSE: AMEX symbol IHT), includes 27 unique independent hotels with 2766 rooms and suites. The InnSuites Boutique Hotel Collection ranks among the world’s 60 largest hotel chains. Reservations are available at http://www.ibchotel.com or http://www.innsuites.com.

GROWTH
The InnSuites Hotels and Suites suite hotel chain was founded in Phoenix, Arizona area in 1980. InnSuites Boutique Hotel Collection was founded in 2008 with the Hotel Trinity/DFW InnSuites Boutique Collection Suite Hotel. The early success was phenomenal with Dallas/Fort Worth Gross Operating Profits increasing $444,000 in the first 12 months of operation in spite of the worst economy since the 1930’s. Over the past 2 years, the InnSuites Boutique Collection has grown to 27 unique boutique hotels and is among the fastest growing “Flags” based on merely a nominal 15% fee for actual InnSuites Boutique Collection reservations bookings, no initial fee, no PIP, no hassle.

WHY SUCH SUCCESS?
The InnSuites Boutique Hotel Collection reflects today’s independent traveler’s demand for a more “today,” independent boutique type hotel with comfortable bedding, upgraded bright lobby/public areas, flat screen HDTVs, free WiFi and unique extras. Each boutique hotel is different and unique and many are upgraded remodeled hotels fleeing from national chains with mind-numbing sameness and substantial royalty fees. While amenities vary by location, guests are attracted to the InnSuites Boutique Collection based on internet sales and marketing with a picture worth 1000 words. Hotel owners are attracted due to the significant independence, low 100% performance-based fees and high bang for the buck returns.

Each unique hotel keeps its independent name but supplements with the InnSuites Boutique Collection name and concept which attracts higher occupancy and allows higher rates and as a result, higher profit margins. The boutique system-wide marketing facilitates higher occupancies, higher rates and also profit margins.

ABOUT INNSUITES
InnSuites Boutique Hotel Collection, part of InnSuites Hospitality Trust publicly traded (NYSE AMEX symbol: IHT hotel) resort company is headquartered in Phoenix, Arizona. InnSuites has accumulated top boutique hotels throughout the United States, Caribbean and worldwide.

InnSuites Hotels has grown over 30 years by merging recognition for customer needs and membership demands. InnSuites Boutique Hotel Collection offers real time booking functionality and online marketing and distribution to elevate our commitment to service to an all new level. Benefits to member hotels are equally evaluated to assure the highest quality representation possible for each of our hotels.

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Pamela Barnhill
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